Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

  • Mother's Day Cheat Sheet

    Mother's Day Cheat Sheet

    On holidays like Mother’s Day, you won’t find a better gift than gift cards or gift certificates. We’ve got this handy cheat sheet just in time for prepping your gift card and gift certificate sales.

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  • Spring Into Action - Marketing Your Beauty Business

    Spring Into Action - Marketing Your Beauty Business

    We’ve built this guide to help you take advantage of the season. It’s the perfect time to “spring clean” your biz, including updating your online presence and improving communication with customers.

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  • Promoting Mother’s Day: Everything You Need to Know

    Promoting Mother’s Day: Everything You Need to Know

    With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!

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  • Last Minute Valentine's Day Refresher [Infographic]

    Last Minute Valentine's Day Refresher [Infographic]

    Check out our 5 steps to successfully marketing Valentine's Day at your spa or salon.

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  • Spa and Salon Valentine's Day Tips for Selling Gift Certificates

    Spa and Salon Valentine's Day Tips for Selling Gift Certificates

    Valentine's Day is the perfect opportunity for spa and salon owners to make a killing through gift card. Find out how to get the most out of your gift certificate sales this February.

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  • 19 Spa Marketing Ideas for 2017

    19 Spa Marketing Ideas for 2017

    One of the most challenging aspects to running any successful business is coming up with effective ways to attract new clients. We've got 19 new ideas for your spa!

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  • Happy Holidays from the Booker Family!

    Happy Holidays from the Booker Family!

    Happy holidays from the Booker team!

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  • History of Small Business Saturday

    History of Small Business Saturday

    Ever wonder how Small Business Saturday came to be? Check out our infographic and see how it evolved over the years!

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  • 7 Small Business Saturday Ideas for Attracting More Customers

    7 Small Business Saturday Ideas for Attracting More Customers

    Check out 7 foolproof ways to get more customers through the door during Small Business Saturday!

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  • It's Coming: Black Friday Madness is Upon Us

    It's Coming: Black Friday Madness is Upon Us

    As a small business owner, Black Friday means big money for you. It presents your business with the perfect opportunity to take advantage of the rabid shoppers and increase your own bottom line.

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  • Announcing Booker’s Small Business Saturday Bonanza!

    Announcing Booker’s Small Business Saturday Bonanza!

    This year, we're doing Small Business Saturday big! Check out Booker's Small Business Saturday Bonanza and look out for all the fun prizes we'll be giving out!

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  • Is Your Cryo Spa Easily Bookable?

    Is Your Cryo Spa Easily Bookable?

    Reduce all the barriers to book with your cryo spa and watch your booking soar!

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  • Cloud-based Solutions the New Norm? Lessons from ISPA 2016...

    Cloud-based Solutions the New Norm? Lessons from ISPA 2016...

    Cloud-based software is no longer the scary, unknown world it once was - it’s the new standard. Here are 7 reasons you need to join in on all the benefits of a cloud-based solution for your spa.

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  • Does Your Website Suck?

    Does Your Website Suck?

    Don’t let the headline scare you away – we're here to help! Check to see if you're making these common mistakes on your business website.

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  • The Importance of Customer Loyalty for Your Spa (and what you can do about it!)

    The Importance of Customer Loyalty for Your Spa (and what you can do about it!)

    The best way to grow your spa is to through spa client retention, and by extension, your customer loyalty. When you’re solely focused on attracting new customers, you’re forfeiting a lot of revenue.

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  • How Does Your Business Management Solution Stack Up?

    How Does Your Business Management Solution Stack Up?

    Feel like you've got a great business management solution? Take our checklist and prove it!

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  • When Natural Disaster Strikes…Is Your Business in Danger?

    When Natural Disaster Strikes…Is Your Business in Danger?

    When it comes to natural disaster, there's only so much you can prepare for. With a cloud-based management system, you can rest easy that your business is safe.

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  • Don’t Keep Your Barbershop in the Dark: 3 Ways to Maximize Your Online Presence

    Don’t Keep Your Barbershop in the Dark: 3 Ways to Maximize Your Online Presence

    We’ve got a simple fix for trying to fill up the empty seats at barbershop: building up your online presence.

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  • Up Your Business' Social Media Game with Instagram Stories

    Up Your Business' Social Media Game with Instagram Stories

    Much like Snapchat, Instagram now allows for users to post a bunch of pictures and videos onto their platform, all which disappear at the end of the day. How can you leverage that for your small biz?

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  • SMB Monday: Back to School, Back to School

    SMB Monday: Back to School, Back to School

    Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

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