Erica Brooke Fajge

Erica Brooke Fajge is a Content Marketing Writer at Booker Software. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.

  • 10 Ways to Keep Clients Coming Back to Your Salon

    10 Ways to Keep Clients Coming Back to Your Salon

    Keep clients returning to your salon through rewards programs and promotions; by being accommodating, engaging, and inviting; and more.

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  • Spa Membership Programs: What Types Should Your Spa Offer?

    Spa Membership Programs: What Types Should Your Spa Offer?

    Learn about various types of spa membership plans, and decide what works best for your spa.

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  • 4 Tips for Attracting New Customers to Your Barber Shop

    4 Tips for Attracting New Customers to Your Barber Shop

    Increase business to your barber shop with simple tips, like promoting with incentives, building your online presence, and getting to know your community.

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  • Spa Membership Programs: Why They're a MUST for Your Spa

    Spa Membership Programs: Why They're a MUST for Your Spa

    Find out how to set up a spa membership program, and learn the benefits it can have on your spa’s success.

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  • 3 Tips to Get Your Small Business Organized Before the Summer Ends

    3 Tips to Get Your Small Business Organized Before the Summer Ends

    Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

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  • Implementing an Online Payment System Brings Options and Convenience

    Implementing an Online Payment System Brings Options and Convenience

    Accept various forms of payment and simplify your point of sale process through an online payment system, which is easy to implement and simple to use.

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  • Online Payment Services: 3 Benefits They Provide Your Salon or Spa

    Online Payment Services: 3 Benefits They Provide Your Salon or Spa

    Enabling clients to make payments online benefits both your business and your clients. Online payment services are convenient and keep you organized.

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  • Is Your Nail Salon a Hot Mess? 4 Common Ways You're Disorganized

    Is Your Nail Salon a Hot Mess? 4 Common Ways You're Disorganized

    Learn about the common areas of business affected when your nail salon is not run in an organized manner.

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  • Running a Nail Salon: 4 Pitfalls of Being Unorganized

    Running a Nail Salon: 4 Pitfalls of Being Unorganized

    Find out why keeping your nail salon organized is necessary to keep clients happy and to ensure your salon’s reputation.

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  • 3 Reasons Your Waxing Salon Needs an Online Presence

    3 Reasons Your Waxing Salon Needs an Online Presence

    Learn 3 reasons why giving your waxing salon an online presence is necessary to gain business and build your salon’s reputation in today’s digital world.

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  • Email Marketing for Your Small Biz: 3 Ways to Make the Most of Your Contact List

    Email Marketing for Your Small Biz: 3 Ways to Make the Most of Your Contact List

    Learn 3 ways service-based businesses like yours can optimize your email contact lists to generate more appointments, a stronger web presence, and overall, greater results from your email marketing.

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  • 5 Simple Tips for Marketing Your Beauty Business This Wedding Season

    5 Simple Tips for Marketing Your Beauty Business This Wedding Season

    Learn 5 simple, cost-effective marketing tips to attract more brides and increase revenue for your beauty business this wedding season—part 2 in a 3-part series.

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  • Bridal Packages: 3 Planning Tips for Salon and Spas

    Bridal Packages: 3 Planning Tips for Salon and Spas

    To prepare for the busy wedding season and increase revenue, read on for three tips your beauty business needs to develop winning bridal packages. This is part 1 in a 3-part series.

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  • Increase Business to Your SMB: Benefits of Being Bookable in Multi Locations

    Increase Business to Your SMB: Benefits of Being Bookable in Multi Locations

    Expand the reach of your business and gain new clients by enabling customers to book appointments online from more than one location, including Facebook, Google and Yelp.

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  • Twitter: A Crash Course for Small Businesses

    Twitter: A Crash Course for Small Businesses

    Learn how to use Twitter as an effective marketing tool for your small business. Find out how other businesses like yours have successfully used Twitter to increase their social media presence.

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  • Business Online - Why it's Crucial to Your Beauty Business this Mother’s Day

    Business Online - Why it's Crucial to Your Beauty Business this Mother’s Day

    Conducting business online is key to ensuring convenience for busy shoppers and generating increased revenue for your beauty business during the Mother’s Day holiday season.

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  • Prom Season Prep: 3 Reasons You Need Convenient Online Booking Now

    Prom Season Prep: 3 Reasons You Need Convenient Online Booking Now

    Online booking provides a convenient way for clients to book appointments anywhere, at any time, especially during busy prom season.

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  • Benefits of a Mobile App: 3 Reasons a Mobile App Attracts Millennial Customers

    Benefits of a Mobile App: 3 Reasons a Mobile App Attracts Millennial Customers

    You might be thinking, “I run a small business. Is it really necessary?” No matter the size of your business, if you want to attract a younger audience, a company app is the way to go.

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  • Tattoo Shop Reviews: 4 Tips to Get Tons for Your Tattoo Shop

    Tattoo Shop Reviews: 4 Tips to Get Tons for Your Tattoo Shop

    Tattoo shop reviews are essential for driving business to your tattoo shop. Check out these 4 tips on how to get tons of online reviews for your tattoo shop in no time.

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  • Tattoo Shop Reviews: 3 Reasons Online Reviews Mean Everything

    Tattoo Shop Reviews: 3 Reasons Online Reviews Mean Everything

    Tattoo shop reviews mean everything for the success of a tattoo shop. They can really be the difference between rolling in high profits or being stuck with a slow day. Check out these 3 reasons why!

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