NextWaveSMB

Strategic insights, intelligence and understanding of the technologies and marketing trends that will give SMBs a competitive advantage as they grow and run their businesses, brought to you by Booker.

  • Welcome to NextWave SMB!

    Welcome to NextWave SMB!

    If you are interested in how Small and Medium-Sized Businesses will leverage the latest technology and marketing channels to stay ahead of their competition, you have definitely come to the right plac

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  •  Leveraging Your SMB WiFi Network

    Leveraging Your SMB WiFi Network

    SMBs are in a position to get new marketing and revenue opportunities by making WiFi available to customers.

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  • Winning with Mobile: Bringing Mobile Marketing In Line with Mobile Usage

    Winning with Mobile: Bringing Mobile Marketing In Line with Mobile Usage

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  • Should SMB Marketing Rely Exclusively on 'Digital Only'?

    Should SMB Marketing Rely Exclusively on 'Digital Only'?

    Newer SMBs are getting closer to “digital only” in their personal consumption of media and commerce. Is it time to go "digtial only" in their marketing?

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  • SMBs, Chambers of Commerce and Digital Marketing

    SMBs, Chambers of Commerce and Digital Marketing

    Chambers of Commerce. Downtown Business Districts and other local groups are well positioned to help SMB digital marketing efforts, and provide "value add" to their SMB members.

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  • SMBs’ Stake in The Internet of Things: A Discussion with Chuck Martin

    SMBs’ Stake in The Internet of Things: A Discussion with Chuck Martin

    The so-called “Internet of Things” mostly impact large businesses today but small businesses have a major stake in it, too, argues Net Future Institute Founder Chuck Martin.

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  • Rethinking SEO for SMBs: Double Down, But Diversify

    Rethinking SEO for SMBs: Double Down, But Diversify

    Should SMBs start looking beyond SEO (and open their wallets for paid solutions?) We get insights from two SEO experts: Local SEO Guide principal Andrew Shotland, and David Mihm.

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  • Time-Sensitive Digital Marketing Boosts SMB Results

    Time-Sensitive Digital Marketing Boosts SMB Results

    Most SMB marketing has been one-size-fits-all, with little variation for the calendar or time of day. New technological capabilities, however, enable SMBs to take both the calendar and time of day i

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  • SMB Priorities: Win New Customers, Beat Other SMBs

    SMB Priorities: Win New Customers, Beat Other SMBs

    51% of SMBs say winning new customers and beating other SMBs are their top priorities in marketing.

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  • The Streetfight Survey: How Brands and Franchises Go Local, Digitally

    The Streetfight Survey: How Brands and Franchises Go Local, Digitally

    A valuable new Streetfight survey of 207 brands, franchisees and their agencies provides insights into current approaches and trends in local digital spending and applications.

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  • Content for SMB Blogs: Ways to 'Feed the Beast' and Achieve Goals

    Content for SMB Blogs: Ways to 'Feed the Beast' and Achieve Goals

    SMB blogs and newsletters help build “community” with highly relevant and useful content. There are several options for populating the content.

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  • Location-Based Advertising Boosts the SMB Marketing Arsenal

    Location-Based Advertising Boosts the SMB Marketing Arsenal

    Business-specific, location-based advertising has emerged as an important new addition to the the marketing arsenal for many SMBs

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  • Loyalty Programs Add a Twist to SMB Marketing

    Loyalty Programs Add a Twist to SMB Marketing

    Loyalty programs not only reward returning customers, but they also help SMBs recognize customers, and assess personalized data.

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  • 'Integration' is Key for SMB Digital, Mobile, Physical Channels

    'Integration' is Key for SMB Digital, Mobile, Physical Channels

    SMBs need to focus on presenting their digital, mobile and physical channels as seamless, integrated offerings.

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  • SMBs' Digital Experience Should 'Surprise and Delight' Customers

    SMBs' Digital Experience Should 'Surprise and Delight' Customers

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  • Delivery Becomes Strategic for SMB Retailers

    Delivery Becomes Strategic for SMB Retailers

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  • 7 Cutting Edge Lessons For SMB Retailers

    7 Cutting Edge Lessons For SMB Retailers

    The ShopTalk event in Las Vegas provided retailers large and small with strategic directions in technology.

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  • 4 Must-Have Investment Apps and Sites for Entrepreneurs in 2016

    4 Must-Have Investment Apps and Sites for Entrepreneurs in 2016

    Investing doesn't have to be expensive and complicated. Here are four must-have investment apps to get your money working harder for you in 2016.

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  • SMB Loans Go Digital: Easier Access, Better Services, More Loans

    SMB Loans Go Digital: Easier Access, Better Services, More Loans

    A new breed of loan provider makes uses of lots of data sources to assess and approve SMB loans more liberally than banks have.

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  • Consultant MJ Thornburg: Mastering Your 'Digital Brandformation'

    Consultant MJ Thornburg: Mastering Your 'Digital Brandformation'

    What’s really important in building an SMB brand? Marketing strategist MJ Thornburg says t’s all about creating a bigger and better experience – or what she calls a “digital brandformation.”

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