Catering to Customer Convenience: The More Payment Options, the Better

August 19, 2014 Mike Sommers
Customer payment options

Our lives are fast-paced. We’re all looking to carve out a few extra minutes each day to meet all of our commitments.

It seems that with each passing year, we have less and less time. Clients view your spa or salon as a haven from stress-filled days, so it’s important to create a calming, nurturing experience from beginning to end – right through check out.

You may not realize it, but convenience is an extremely important part of sales, marketing and customer loyalty. The “convenience quotient” is how a lot of clients evaluate whether or not they want to have a relationship with your business.

We mentioned in a previous post that providing your customers with a variety of payment options can make doing business with your spa or salon more convenient – and will encourage them to rebook. That’s why you should make sure you can accommodate a customer’s desire to pay with cash, checks, credit cards, gift cards, membership benefits and loyalty points.

Booker’s integrated credit card processing feature is an efficient option that that can help you run your business better. With its speed, error-free transactions, fair rates and excellent customer support, integrated credit card processing can help you:

  • Increase revenue with online gift certificates and eCommerce.
  • Protect your business by letting you charge cancellation and no-show fees.
  • Decrease costs with industry-leading transaction rates.
  • Integrate with all other Booker Platform services and reporting.

Credit card processing also turns your online booking site into an online store where customers can book appointments, submit deposits, purchase gift certificates, and buy products.

We also support PayPal mobile payments. Our PayPal mobile payments feature is a new and extremely fast way for your customers to pay in-store. Enabling PayPal within Booker expands your point of sale capability to take payments seamlessly from clients who want to pay with PayPal using their mobile phone.

Here again we have the convenience factor. Millions of people have the PayPal app on their mobile phone and use it to pay for purchases. By accepting PayPal mobile payments, you can extend the number of customers who can easily pay with you.

The Booker PayPal mobile payments program is available to select clients within New York City, San Francisco, San Jose, Austin and Omaha – and we’re expanding fast! Convenience and innovations often pay for themselves by stimulating additional bookings and sales. Make it easy for your customers to do business with you, and they will return again and again.

                       

 

About the Author

Mike Sommers

As SVP of Product, Mike Sommers is responsible for managing Booker’s product strategy and roadmap, accelerating development of the platform’s capabilities and the growth of the businesses that run on it. Mike brings over 15 years of experience creating innovative business and consumer software products across a variety of platforms including local, social, search, video and mobile.

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