By now, most of us have a personal Facebook page that we use to keep our friends and family current on our life’s milestones while we enjoy the News Feed updates on our friends’ lives.
More than 1.28 billion people use this powerful social media outlet. In fact, recent studies show that 57% of all American adults use Facebook. And of users between the ages of 18-44, 61% check Facebook nearly 14 times a day.
What do all these numbers mean? They mean that if you could book appointments through your business’s Facebook Page, you could be taking advantage of a tremendous opportunity.
In fact, in a few short steps you can add a Book Now button to your business’s Facebook Page and potentially increase your profits in addition to showcasing your services.
We think you’ll be pleasantly surprised by the results just like Lisa Noble, owner of Exclusive Hair Salon & Spa.
Exclusive has booked more than 160 appointments through their Facebook page and 43 from their web site. By doubling their online reach to their customers on Facebook, they’ve increased bookings and improved customer satisfaction.
“Our salon does really well because of our Facebook Book Now button,” said Lisa. “We see a lot of Facebook bookings come through on Saturdays, Sundays and Mondays. Sometimes customers can’t get through to us on the phone on a Saturday during our peak hours, and we’re closed on Sundays and Mondays.”
With Exclusive’s Book Now app, their customers can select a staff member, services, and timeslot – then book it -- all within their Facebook Page.
“The Facebook Book Now button is convenient for our clients, it’s self-explanatory and our customers have told us they love it!” Lisa said. “And, most importantly, it makes our business 24/7. We know that if we weren’t accessible to our clients someone else’s business would be!”
All you have to do is go to the Booker Facebook App which is located on the “Booker by Booker Software” Facebook Page. Click on the “Click Here to Install” button. On the next page, click “Add Booker by Booker Software” to install the app on your Facebook Page.
You'll be redirected to your business’s Facebook Page. Then click on the Book Now image on the apps ribbon beneath the Admin Panel. This will connect the Booker Facebook app with your Booker account. One thing to keep in mind is Facebook has started rolling out a new layout for business pages. If your business has already been upgraded to the new layout, the Book Now button will be displayed on the left-hand side of your page under "Apps" or listed under the "More" button below the cover photo.
Next, a page will appear that will step you through adding your account information (i.e. login credentials and business phone number), selecting if you’ll allow customers to choose a specific employee, and picking a color scheme for your Booker Facebook App page. Click on “Save & Show Me My New Booking Page!” and you’re done!
You might want to go through the booking process once yourself so you understand exactly what your clients will experience when they book appointments on Facebook.
About the Author
As SVP of Product, Mike Sommers is responsible for managing Booker’s product strategy and roadmap, accelerating development of the platform’s capabilities and the growth of the businesses that run on it. Mike brings over 15 years of experience creating innovative business and consumer software products across a variety of platforms including local, social, search, video and mobile.Follow on Google Plus More Content by Mike Sommers