As a local cryotherapy spa owner there are a multitude of challenges you face on the day-to-day — keeping clients satisfied, maintaining staff morale, making sure equipment works properly, ensuring inventory is stocked... the list goes on and on. However, arguably one of the most challenging aspects to running a successful business is coming up with fresh ways to attract new clients.
Your cryo spa has probably come a long way. When reflecting on day one, you can hardly imagine how much your business has truly grown. However, in order for it to keep growing, your client base needs to grow alongside it.
So, let’s get to it. Let’s go over 5 of the most effective ways for cryo spa owners to attract more clients to their spas.
1. Start a Referral Program
Sometimes one of the best ways for a cryo spa to attract more clients is to look to the clients they already have. Your current clients all have friends and family, and tapping into this network is how you can access an expansive, new pool of additional clients.
Start accessing your clients’ network by implementing a referral program. Referral programs are great for encouraging new business. In fact, the New York Times reported in a recent survey that business owners reported about 65% of their new clients were generated through referral programs.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: $10 off your next visit, for both you and a friend, if you refer a friend. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
2. Make the First Visit ‘Special’
You don’t always have to think of crazy elaborate ways to attract more clients to your cryo spa. In fact, sometimes the most effective ways to drive new clients to your business can be the most simplistic ones — like making their first visit “special.” Think about making your new client's first visit special in both a figurative and literal sense.
All this special needs to do is act as a warm welcome (slightly ironic for a cyro spa). For instance, you could run a special such as: receive $15 off your first visit. Another route you can take is being slightly more service specific. This works great if you have a new service on your menu you’d really like to motivate new clients to tryout. A first time special like this could be something along the lines of: $10 off your first cryo session. If you offer other services as well this special could instead be: $10 off your first ginger compress massage.
Regardless of which path you take, the point here is that you want to give potential, new clients an extra incentive for trying out your business. A little extra motivation can sometimes make a big difference.
3. Update Your Cryo Spa’s Website
In many cases your business’ website is going to be the first thing new, potential clients read about your cryo spa. In essence, your website is your first impression, and we all know how important a good first impression can be.
Make sure your website is easily navigable, up to date, and aesthetically pleasing. Here are some major pointers to consider when glossing over your website.
a.) Showcase nice photos of your staff and happy customers enjoying their treatments. It’s important to not only tell new, potential clients why they should come to your business, but it’s equally important to show them.
b.) Make sure new potential clients can easily access information on all your services, pricing, and any specials you may be currently running.
c.) Can clients book an appointment straight from your website? Online booking software can help greatly in bringing in new clients, as it is extremely convenient for them to book appointments straight from your website while they’re browsing.
4. Update Your Online Listing Pages
If new, potential clients aren’t landing on your personal website then you can bet those other instances they’re checking out your online listing pages. On occasion, you’ll be able to attract more clients with your promotions, but you’ll always be able to catch their attention through peer reviews. Clients don’t just blindly walk into local businesses anymore. They like to do their homework first, and where do they look — popular online listing sites such as Yelp and Google. That’s why it’s no surprise 88% of customers say they use online reviews to evaluate local business before ever actually stepping foot through the door.
5. Utilize Social Media
When trying to reach new clients one of the easiest and most cost effective means for local businesses is through the power of social media. Major social media platforms are a simple way for local businesses to start a conversation with tons of potential, new clients that they would not have been able to speak with otherwise. The big social media platforms that can help your cryo spa attract more clients are…
Through your business’ social media pages you can update clients on new promotions, showcase images of you doing what you do best, and even answer any questions potential, new clients may have. With about 78% of small businesses reporting that at least of quarter of their new customers were acquired via social media, this is an avenue at least worth trying out.
Interested in additional methods to attract more clients to your cryo spa? Check out our fall advertising checklist to help you out with creating first-rate, compelling fall promotions.
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo