Mother’s Day may be over a month away, but it’s never too early to start planning! When it comes to making mom happy, Americans certainly aren’t frugal: consumers, on average, spend $170 for Mother’s Day gifts and services. Beauty businesses like spas and salons are blessed with the opportunity to really boom during the days leading up to Mother’s Day… IF they know how to properly capitalize on the holiday.
Haven’t downloaded our free Mother’s Day Planning Guide yet? It’s a perfect, step-by-step resource for getting your spa or salon in tip-top shape for fully reaping the spoils of Mother’s Day. Here’s a sneak peek of what’s inside:
Nuts and Bolts Preparation: Your small business needs an effective marketing plan for Mother’s Day, but it also needs simple, nuts and bolts organization of staff. Appointments are going to be filling the books, and your business will have to make sure that staff are prepared and ready to go for the influx of customers. Our guide lays out everything you need to know.
Glamorous Promotion Ideas for Drawing in Mom: Gather some tips for how drawing in those new customers who are still in search of the perfect gift for mom. We’ve got great ideas for targeting specific Mother’s Day audiences, planning special promotions, and creating innovative Mother’s Day products to please every kind of customer.
Let’s Get Social on Mother’s Day: So, you’ve planned out all your small business’ special promotions and deals for Mother’s Day. Now, how do you actually get customers to utilize them? Using social media is an incredible way to advertise for your business, but it has to be done in a way that engages with customers. Our Mother’s Day Guide has everything you need to create the perfect social media campaign for the holiday.
Get your spa or salon ready for making the most of Mother’s Day this year! Check out the full guide, now!
About the Author
Zoe Carey is a writer for the Booker Blog and has spent the better part of her career working with people in the small business industry. Her true passion for marketing stems from her curiosity about the way in which people think and act.More Content by Zoe Carey