Spa and Salon Roundup: How to Market Technology-Enhancing Treatments

February 5, 2015 Ashley Taylor Anderson

(Credit: Andrey_Popov / Shutterstock.com)

We know it’s impossible to keep up with all of the news in the beauty and wellness industries. That’s why we’ve cherry-picked the articles from this week that matter most for salon and spa professionals like you.

[Marketing] How to Marketing Technology Enhancing Treatments

Source: Les Nouvelles Esthetiques

Should you approach marketing your technology enhancing treatments in a different way than marketing your traditional treatments? The answer is probably yes. To determine how to tailor your pitch, it’s important to think about your audience.

In general, there are two audience segments you’re trying to address: Those people who’ve already done their research and are specifically looking for technology enhancing treatments, and those people who are looking for fast, dramatic results without knowing the technology exists.

Spas who’ve been successful in marketing their tech enhancing treatments have found the following channels to be very effective:

  • Your spa website, a long as it’s search engine optimized to help consumers find your services.
  • Events for current and prospective clients demonstrating technology in action.
  • Lunch and learn sessions to educate current customers about the value of technology enhancing treatments.
  • Donating one of these treatments to a charity auction.
  • Providing a discount or special loyalty reward incentive when booking these treatments.
  • Using social media and email to spread the word.

Why It Matters: The introduction of technology into the spa has changed the way spa owners talk about their services—and the way consumers are searching for them. When marketing your tech treatments, it’s important to emphasize the efficient, results-focused nature of these services, and educate your current and potential customers about the benefits of technology enhancing treatments.

[Valentine’s Day] How to Heat up Your Treatment Rooms

Source: American Spa

Want to provide some extra sizzle to clients this Valentine’s Day? Here are 3 types of treatments you should be promoting in advance of the day of love:

  1. Express Treatments: Give your busy clients some quick primping options such as an express sheet mask, de-puffing eye treatment, or mini mani-pedi.
  2. Deluxe Wax Treatments: Pre-Valentine’s Day waxing is always a popular treatment, but you can make your clients’ visit extra special by providing a waxing and massage package or an express leg waxing option with a romantic name.
  3. Couples Treatments: Take advantage of Valentine’s Day being on a Saturday this year by offering some relaxing couples packages including aromatherapy massages, pedicures, and facials.

Why It Matters: While preparatory treatments in advance of Valentine’s Day are always popular, don’t forget to develop some day-of packages as well. Couples packages are a great idea, but you may also want to consider packages for single ladies and bromancers, depending on your clientele.

[Improvement] 5 Tips to Boost Your Salon’s Business Overnight

Source: Nailpro

You don’t have to spend lots of money or make drastic changes in order to see improvements in your salon business. Here are 5 simple, cost-effective ways to optimize your salon and keep clients coming back.

  1. Improve the exterior of your salon.
  2. Perfect your customer service.
  3. Make sure your salon is extra clean and organized.
  4. Invest in staff uniforms.
  5. Focus on quality instead of price.

Why It Matters: A few cosmetic changes, such as freshening up your storefront and getting your staff some pretty new uniforms, can go a long way toward making a positive impression with patrons. Even more than cosmetics, training your customer service staff to provide an even more attentive, welcoming experience can have a huge impact on turning new clients into regulars. Lastly, emphasizing value over price will help you combat any cost objections new clients may have, especially if they came in for a discounted first treatment.  

About the Author

Ashley Taylor Anderson

Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.

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