Your Salon and The Oscars: How to Capitalize on Big Social Media Buzz

February 23, 2016 Zoe Carey

When it comes to big events like the Superbowl, The Olympics or The Oscars, people love to generate buzz on social media. Whether they tweet about a celebrity’s hairstyle or post a video of an unbelievable touchdown, people want to communicate with others during major cultural events, and where do they usually turn? Social media.

In 2015, The Oscars were mentioned on Twitter 6.7 million times...that’s a TON of social traffic. Imagine how many new eyes you could get on your salon if you jumped in the conversation. So, how do you get your salon in on the Oscars’ immense social media chatter? The Oscars premieres on February 28th (that’s in less than a week!), but don’t worry-- we’ve got your social media plan covered. Check out our tips on how your salon can take advantage of The Oscars’ social media buzz and catch the attention of some potential customers.

1. Create a Connection

Mindlessly tweeting about The Oscars from your salon’s account won’t attract any special attention. You want your tweets and Facebook posts to have a purpose, so focus on one aspect of your business, and relate that to the big event (The Oscars).

For example, tweet or post a picture of a celebrity on the red carpet with a fashionable hairstyle, and describe what you like (or don’t like) about it. You’ll probably want to add that customers can achieve that exact celebrity look with just one visit to your salon. Posting creative content like this shows customers that your salon stays up-to-date on current trends and affairs. You can even increase engagement with customers by asking them to post their favorite looks and hairstyles from the event.

2. Make Use of Popular Hashtags

Using hashtags during big social media events allows you to reach an even greater audience--with just the tap of a key! This way, your posts and tweets will be seen in trending, highly visible social conversations. Here are some popular Oscars hashtags that will get your salon’s tweet noticed:

  • #Oscars

  • #BestPicture

  • #OscarNoms

3. Craft a Contest

People love to gamble--and win, so consider creating a social media contest that relates to The Oscars. Contests will bring more traffic to your Facebook/Twitter page, and will increase your customers’ social media engagement.

For example, ask customers to post (either on Facebook, Instagram or in a tweet) which film they think will win the “Best Picture” category. Announce that winners who guess the correct film will receive 15% off their next haircut or massage. Offering this kind of reward incentivizes customers to engage with your business and motivates them to choose you for their next salon visit.

4. Learn from Yourself

Using social media during big events like the Oscars can be fun, but it can also be really helpful when it comes to determining which social media campaigns work--and don’t work--for your salon. Did the Oscar contest bring in a ton of new business for your salon? If so, try it again for another big event--or create one that only relates to your business. Disappointed in the lack of customer engagement with your Oscars’ social media content? This is a great time to play around with your wording, pictures and general content. Not every tweet or Facebook post will be a huge hit, but this is your time to try out and utilize what is working for your salon. When it comes to social media, trial and error is your salon’s best friend.

 

With these tips in tow, you'll be ready to take on social media frenzy surrounding The Oscars next Sunday. Did we miss any social media tips that your small business uses? Let us know in the comments below.

 

About the Author

Zoe Carey

Zoe Carey is a writer for the Booker Blog and has spent the better part of her career working with people in the small business industry. Her true passion for marketing stems from her curiosity about the way in which people think and act.

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