The Booker Blog

Timely tactics and advice for Salon and Spa owners and managers to optimally grow and run their business.

  • What to Do if Your Instagram Account Gets Shadowbanned

    What to Do if Your Instagram Account Gets Shadowbanned

    If you’ve noticed a decrease in engagement on your Instagram account, the nefarious shadowban could be to blame. Find out what it is and how you can get back in the good graces of Instagram.

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    Take Your Beauty Business to the Next Level with Online Booking!

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  • Two Ways to Use Tech to Save You Time and Money

    Two Ways to Use Tech to Save You Time and Money

    Check out these tips for using technology to help you save time and money.

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  • 3 Tips to Get Your Small Business Organized Before the Summer Ends

    3 Tips to Get Your Small Business Organized Before the Summer Ends

    Learn 3 simple ways to get your small business organized and ready to kick off the busy back-to-school season.

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  • Father’s Day Ideas: 3 Marketing Tips for Local Barber Shops

    Father’s Day Ideas: 3 Marketing Tips for Local Barber Shops

    Father's Day presents many male-centric, local businesses like local barber shops with the perfect opportunity to rake in the profits. Check out these 3 marketing tips to get your shop started!

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  • Ready to Start Growing Your Small Business? (Part 2)

    Ready to Start Growing Your Small Business? (Part 2)

    Always knew your small business was meant for BIG things? Check out all the best tips and tricks for effortlessly growing your small business into everything you ever dreamed it could be.

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  • 5 Ways to Maximize Your Salon’s Instagram

    5 Ways to Maximize Your Salon’s Instagram

    Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

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  • How to Market to Brides at you Spa or Salon

    How to Market to Brides at you Spa or Salon

    Are you looking to draw brides to your spa or salon? Follow these tips to help you run and grow your business.

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  • 3 Steps to Email Marketing Success for Your Spa or Salon

    3 Steps to Email Marketing Success for Your Spa or Salon

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  • How to Get Started with Real-Time Mobile Marketing

    How to Get Started with Real-Time Mobile Marketing

    Everything you need to know about real-time mobile marketing and why it's so important for YOUR business!

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  • Spa and Salon Online Booking Benefits Guide

    Spa and Salon Online Booking Benefits Guide

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  • Reasons Why Customers Still Love Gift Cards

    Reasons Why Customers Still Love Gift Cards

    You ever wonder why we love gift cards? There must be some reason that, despite such high rate of the gift cards being left unused, the 'Gift Card Business' continues to boom with such rapid growth!

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  • From Startup to Grown Up: 3 Tips for Your Business

    From Startup to Grown Up: 3 Tips for Your Business

    Running a successful small business is certainly a challenge, but it can be done and here are three tips for your business, from startup to grown up.

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  • 5 Habits of the Ultra Productive (and how you can adapt them!)

    5 Habits of the Ultra Productive (and how you can adapt them!)

    The new year is coming and that means another year to improve! Here are 5 habits of the ultra productive and why you need to adapt them!

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    Download Our Checklist to Create Facebook Ads in 6 Simple Steps

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  • Mother's Day Cheat Sheet

    Mother's Day Cheat Sheet

    On holidays like Mother’s Day, you won’t find a better gift than gift cards or gift certificates. We’ve got this handy cheat sheet just in time for prepping your gift card and gift certificate sales.

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  • 7 Time-Saving Social Media Tools For Your Business

    7 Time-Saving Social Media Tools For Your Business

    Sometimes you have to be your own social media manager. Here are 7 social media tools for your business when you're looking to save time and money!

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  • Spring Into Action - Marketing Your Beauty Business

    Spring Into Action - Marketing Your Beauty Business

    We’ve built this guide to help you take advantage of the season. It’s the perfect time to “spring clean” your biz, including updating your online presence and improving communication with customers.

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  • Promoting Mother’s Day: Everything You Need to Know

    Promoting Mother’s Day: Everything You Need to Know

    With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!

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  • St. Patrick's Day Marketing Ideas for Spas and Salons

    St. Patrick's Day Marketing Ideas for Spas and Salons

    St. Patty's Day presents small businesses with the perfect opportunity to grab attention and drive more customers through the door. Check out these St. Patty's Day advertising ideas to get you started

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  • How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    You don’t have to be a corporate giant or employ a suite of data experts to implement a customer data marketing strategy. Here are three easy steps to help you get started!

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  • How to Combine Social Media and Customer Service for Your Business

    How to Combine Social Media and Customer Service for Your Business

    Use this guide to successful navigate the tricky waters of offering effective customer service over social media.

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