The Booker Blog

Timely tactics and advice for service SMB owners to optimally grow and run their business.

  • Mother's Day Cheat Sheet

    Mother's Day Cheat Sheet

    On holidays like Mother’s Day, you won’t find a better gift than gift cards or gift certificates. We’ve got this handy cheat sheet just in time for prepping your gift card and gift certificate sales.

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    Take Your Beauty Business to the Next Level with Online Booking!

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  • Spring Into Action - Marketing Your Beauty Business

    Spring Into Action - Marketing Your Beauty Business

    We’ve built this guide to help you take advantage of the season. It’s the perfect time to “spring clean” your biz, including updating your online presence and improving communication with customers.

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  • Promoting Mother’s Day: Everything You Need to Know

    Promoting Mother’s Day: Everything You Need to Know

    With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!

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  • 3 Steps to Email Marketing Success for Your Spa or Salon

    3 Steps to Email Marketing Success for Your Spa or Salon

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  • St. Patrick's Day Marketing Ideas for Spas and Salons

    St. Patrick's Day Marketing Ideas for Spas and Salons

    St. Patty's Day presents small businesses with the perfect opportunity to grab attention and drive more customers through the door. Check out these St. Patty's Day advertising ideas to get you started

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  • How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    You don’t have to be a corporate giant or employ a suite of data experts to implement a customer data marketing strategy. Here are three easy steps to help you get started!

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  • 5 Habits of the Ultra Productive (and how you can adapt them!)

    5 Habits of the Ultra Productive (and how you can adapt them!)

    The new year is coming and that means another year to improve! Here are 5 habits of the ultra productive and why you need to adapt them!

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  • From Startup to Grown Up: 3 Tips for Your Business

    From Startup to Grown Up: 3 Tips for Your Business

    Running a successful small business is certainly a challenge, but it can be done and here are three tips for your business, from startup to grown up.

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  • Spa and Salon Online Booking Benefits Guide

    Spa and Salon Online Booking Benefits Guide

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  • How to Combine Social Media and Customer Service for Your Business

    How to Combine Social Media and Customer Service for Your Business

    Use this guide to successful navigate the tricky waters of offering effective customer service over social media.

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  • Reasons Why Customers Still Love Gift Cards

    Reasons Why Customers Still Love Gift Cards

    You ever wonder why we love gift cards? There must be some reason that, despite such high rate of the gift cards being left unused, the 'Gift Card Business' continues to boom with such rapid growth!

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  • Last Minute Valentine's Day Refresher [Infographic]

    Last Minute Valentine's Day Refresher [Infographic]

    Check out our 5 steps to successfully marketing Valentine's Day at your spa or salon.

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  • Valentine's Day Guide

    Valentine's Day Guide

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    Download Our Checklist to Create Facebook Ads in 6 Simple Steps

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  • Happy Holidays from the Booker Family!

    Happy Holidays from the Booker Family!

    Happy holidays from the Booker team!

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  • How Email Marketing Can Help to Increase Holiday Sales

    How Email Marketing Can Help to Increase Holiday Sales

    Learn how email marketing is truly beneficial for your small business.

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  • Online Booking: The Best Holiday Gift for Your Small Business

    Online Booking: The Best Holiday Gift for Your Small Business

    Grab our free online booking benefits guide!

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  • Social Media Toolkit

    Social Media Toolkit

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  • 7 Time-Saving Social Media Tools For Your Business

    7 Time-Saving Social Media Tools For Your Business

    Sometimes you have to be your own social media manager. Here are 7 social media tools for your business when you're looking to save time and money!

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  • 4 Tips for Selling Gift Certificates Online this Holiday Season

    4 Tips for Selling Gift Certificates Online this Holiday Season

    Selling gift certificates online is undoubtedly the way of the future. However, success in such ventures isn't always easy for local SMBs. Check out these 4 tips for successfully selling tons.

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  • Does Your Website Suck?

    Does Your Website Suck?

    Don’t let the headline scare you away – we're here to help! Check to see if you're making these common mistakes on your business website.

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