Have you ever attended a trade show before? No? Well, apparently you’re not alone. To our surprise, we’ve actually found a staggering number of business owners who haven’t attended an industry trade show before. What I seem to be so stuck on is… why?
As a somewhat frequent trade show attendee, I’ve always found trade shows to present excellent educational and networking opportunities, but on top of that - they’re just plain fun! For those of you who remain unconvinced and/or unmotivated to go to your industry’s next trade show, here are 4 reasons why you might want to change your mind.
1. Educational Opportunities
Knowledge is power, and industry trade shows are teeming with immensely valuable insight. Trade shows always bring together the top leaders in a given industry. These leaders typically offer lectures, classes, and/or workshops for you to attend and participate in. It’s a great way to get invaluable, first-hand learning from some of the most successful persons in your industry.
2. Stay on top of Industry Trends
Do you know all the latest and upcoming trends in your industry? Are you aware of the most popular products out there? Most helpful and established vendors? Well, you should! In order to continuously provide your customers with the best experience around, you need to make sure that your business is equipped with all the best tools available.
Industries are constantly evolving and trade shows are a one-stop hub for all the hottest trends. Here you can browse and find products/vendors that can help you build your business even better. On top of that, at trade shows you can normally purchase these trending items/services at a discounted price.
3. Networking Opportunities
Looking to connect with fellow business owners who have walked a mile in your shoes? Well, you can find a ton at industry trade shows. Many business owners leverage trade shows as a vital networking opportunity. It’s not just about bonding and community. It’s about listening to the fellow peers in your industry and learning from their experiences. Trade shows provide insight into what has and hasn't worked for other business owners in your industry. Learn and adapt your own business based on their triumphs and/or mistakes.
4. Social Promotion
Sometimes it’s difficult to figure out the right thing to post on your business’ social accounts. You don’t just want to be posting things arbitrarily. In order to gain the highest amount of engagement with your customers, there are some simple rules for you to follow when it comes to sites like Facebook and Twitter.
A perfect topic to make a post about on your business’ social accounts is your attendance at industry trade shows. It highlights to consumers that you are an active part in your industry’s community. Many trade shows even have their own hashtags. This allows your business to join in on trending conversations in your industry, giving your business some big-time exposure.
Are you excited to start exploring some trade shows? Which in your industry are you looking forward to going to? Leave us a comment below!
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo