If you own a local business, you might think that most of your new customers go to your website to learn about you.
However, that’s usually not the case. While a website is a great tool for current customers, prospective clients who’ve never heard of you are more likely to engage with a local listings page first.
Sites like Google, Yelp, and Yellowpages have become go-to research tools for consumers looking for local businesses. Because these sites are so popular, search engines often return local listings pages on the first page of results. That means having great listing pages is just as important as having a great website, especially when it comes to winning over prospects.
Here are 5 ways you can optimize your business’s local listings pages to ensure that you make a great first impression with potential new customers:
1. Update Your Business Info
Once you’ve claimed a business listing, you’ll have the power to update your page’s basic business information (which may or may not be accurate). Key information includes:
- Business name
- Business type and service categories
- Hours of operation
- Address and map
- Link to your business website
2. Spruce up Your About Section
Most business listings follow the exact same framework, leaving little room for originality. One way you can stand out from the crowd is to have a catchy "About" section that tells potential customers about your business’ origins, inspirations, mission, and staff. You should make sure this section includes the keywords you want your business to rank for in search to help googlers discover your listings pages.
3. Include Photos & Videos
You can often say a lot more about your business with photos or videos than with words. While all of the major local listings sites allow users to upload their own photos of your storefront, products, and services, it’s even better if you can share your own! If local consumers can get a taste of what their experience will be like when they visit you—whether it’s from photos of clients, shots of your facilities, or a video walkthrough of a particular service or class—they’ll be better equipped to make a decision about whether your business is right for them.
4. Include a Product or Service List
These days, consumers don’t search for a particular business—they look for individual products and services. For example, a local consumer might search for Swedish massages in their area as opposed to day spas or massage therapy practices. Including a product and service list directly on your listings pages gives readers the information they’re looking for up front instead of making them click through to your website. Anything you can do to streamline the research process for your potential patrons is a definite plus.
5. Offer Integrated Bookings
Once a consumer is ready to make a purchase or come in for a service, they don’t want to have to jump through numerous hoops to take the next step. Giving new customers the ability to book a treatment, session, or class right from your local listings pages makes it easy for them to commit to coming in and doing business with you.
Not all listings sites offer integrated booking functionality yet, but big players such as Google and Yelp do.
Did you know that Booker can help you connect with new customers and take bookings on listings sites? Learn more on our website.
Looking to get your business listed on Google? Download our checklist to make your setup quick and easy!
About the Author
Ashley Taylor Anderson is a content developer and marketer who's spent her career knee-deep in the B2B technology space. In previous professional lives, she worked as a science textbook editor, media producer, and pastry chef.Follow on Google Plus Follow on Twitter More Content by Ashley Taylor Anderson