As a small business owner, you wear many hats, and taking on the role as a social media manager can sometimes be one of them. More than likely, you don’t have extra hours in your day to optimize your business’ social pages. Luckily, there are tons of social media tools for business which you can utilize to get the most out of the time you spend on social media.
1. Create a Content Calendar
Taking an hour each month to develop a social content calendar is an effective way to help you save time in the long run. You can create something as simple as the image below (just an overview of what you want to post, and on what social network) or you can create a calendar that is more in-depth. Download a few different content calendar templates here.
2. Schedule Content Ahead of Time
- Facebook Scheduler
All business pages on Facebook have the ability to schedule content hours, days or even weeks in advance - and it’s free!
- Twitter Dashboard
Similar to Facebook, Twitter recently introduced a free scheduling tool. Any user with an account can go to dashboard.twitter.com (or download the app) to schedule your tweets ahead of time.
- Utilize Social Media Dashboards
If your business uses more than just Facebook & Twitter, you can consider signing up for an account with Hootsuite or Sprout Social. These sites allow you to manage all your social networks, schedule posts, and create social reports, all in one simple platform. Hootsuite has a free 30-day trial, and then starts at $9.99 a month for the most basic plan. Sprout Social is a bit more expensive, starting at $59 a month.
Visual content is 40x more likely to get shared on social media than other types of content. Therefore, it’s important to attach graphics to your social posts (when possible). An easy way to do this is to stock up on your photo archive. Have an event or promotion going on? Make sure to take lots of photos that you can use in the future for promotional material or for #ThrowBackThursdays, etc.
4.Assign an Employee to Manage Your Pages
If you have multiple employees working for you, identify someone on your team that would be a good fit to manage your social media pages. If you do not have the financial means to designate an employee for taking on the responsibility, perhaps create an incentive program (ie: a few extra days off, discounts on inventory/services, etc) - get creative!
5. Link Your Networks Together
A quick and easy way to post content across all your social media pages is to link your accounts together. For example, you can automatically post your Facebook posts to Twitter (and vice versa). Instagram also allows users to connect social profiles like Facebook, Twitter & Tumblr and you can share your post to those platforms at the click of a button. Hootsuite and Sprout Social also allow you to easily link together your networks - this is a huge time saver!
6. Use Social for Customer Service
More and more businesses are using social media as a customer service outlet. Networks like Facebook & Twitter have made it simpler than ever to talk to your clients via their messengers. Encourage clients to follow your pages, so you can interact with them on social - easily respond to comments, complaints and reviews in the matter of seconds.
7. Utilize Online Booking
Save time for both you and your employees, by giving your clients the option to book online. Less time on the phones = more time to focus on your clients. You can also embed Book Now buttons into networks like Facebook and Yelp.
About the Author
Aly Owens is the Social Media Marketing Associate/Ninja at Booker Software and has a passion for engaging with the small business online community. From growing up in a small business family, she has a comprehensive understanding and appreciation for the SMB world. Before joining Booker, she managed social media at the Cystic Fibrosis Foundation, another one of her great passions.Follow on Twitter More Content by Alyson Owens