Benefits of a Mobile App: 3 Reasons a Mobile App Attracts Millennial Customers

March 24, 2016 Erica Brooke Fajge

benefits of a mobile app

You’re in a waiting room, and you look around. What do you see? Everyone’s head is down, fascinated by their smartphones, oblivious to what’s going on around them. You could be at a coffee shop or on the train, but the scene would look vastly similar. 

Does this scenario sound familiar to you? 

If it does (and it should, unless you’ve been living under a rock), then you should start thinking about investing in a mobile app for your small business, as the benefits of a mobile app can be boundless.

These days, it seems like there’s an app for just about everything, and this “trend” does not appear to be disappearing anytime soon. Mobile apps are the key to attracting the massive millennial customer base your business needs in order to grow. According to HubSpot, 80 million millennials in the U.S. make up approximately 25% of the total U.S. population, and with an estimated annual total purchasing potential of $200 billion, millennials are a market you can’t afford to miss.

You might be thinking, “I run a small business. Is it really necessary?” No matter the size of your business, if you want to attract a younger audience, a company app is the way to go. Check out these three reasons why  setting up a company app is essential for your business.

Benefits of a Mobile App #1 - A company app will enable you to tap into the mobile phenomenon.

These days, more people--especially millennials--are going mobile. According to Entrepreneur.com, 85% of millennials in the U.S. own a smartphone. This means that if you’re not thinking about how to go mobile, you just might be going broke. An estimated 78% of small businesses in the U.S. do not have a company app. But establishing one for your business will enable it to stand out from the local competition. A company app is a great way to tap into the mobile market and gain that competitive edge.

Benefits of a Mobile App #2 - A company app is essential in leveraging your brand.

Though your business is small, don’t you want to be the local go-to brand customers are 
looking for in your industry? A mobile app, customized for your business, is the perfect way to get your name out there and attract younger generations . Show off your company logo; photos of your space, staff and customers; and anything else that makes your business unique. Setting up a mobile app is one way to go from just a business to a brand.

Benefits of a Mobile App #3 - A company app is a convenient, one-stop-shop for information wherever, whenever.

With a mobile company app, your customers can access information about your 
business anywhere at any time. Consider this: As a small business owner or manager, your location is only open for certain business hours, but with a mobile app, your customers can book appointments with you at any time of day. With an app, customers can have your home page, directions, booking information, photos, and social media pages--all at their fingertips. And with today’s busy lifestyles, being able to be reached anytime and anywhere is a must.

So now you may be thinking, “Okay, I’m sold, but I don’t know a thing about getting an app for my business.” Don’t worry; we’ve got you covered. You don’t have to be tech savvy to set up the perfect app that speaks volumes about your brand. It’s simple. Really. To find out more about setting up an app for your business, just click here.

Let us know: Are you feeling compelled by the vast benefits of a mobile app? Have you jumped on the company app bandwagon? Leave a comment below!

About the Author

Erica Brooke Fajge

Erica Brooke Fajge is a Content Marketing Writer at Booker Software. She has extensive experience in the tech and digital marketing industries, specifically in web content, online publishing, and startups. Erica also shares her expertise as an adjunct instructor at the Fox School of Business at Temple University in Philadelphia, where she teaches Business Communications in the Department of Marketing and Supply Chain Management.

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