The holiday season offers numerous opportunities for small businesses to create discounts and deals to entice customers. Between Black Friday, Small Business Saturday and Cyber Monday (spanning just one weekend!), holiday shoppers are vying for ground-breaking discounts and deals like no other. Black Friday was originally named for when retailers came into profit, or "the black.” It’s a day when brave holiday shoppers tap into their animal instincts and claw their way into some of the best sales of the year.
You may think that Black Friday only benefits large companies, but small businesses should, without question, take part in this cash king day. About.com reported that “Black Friday 2014 set another record, as 95.5 million people surveyed said they would shop on Black Friday itself. This is up from the 92 million in 2013, 89 million in 2012 and 85 million in 2011.”
There is a remarkable difference between shoppers’ spending on Thanksgiving Day versus Black Friday (the following day).
Fundivo also found that, per shopper, “$380 was the average amount spent during the whole of Black Friday weekend last year.” That’s certainly an impressive figure for just one weekend.
Black Friday can also mean huge dollars for your online sales. CNBC published a Comscore finding, that last year, “e-commerce spending rose 32% on Thanksgiving Day to $1.01 billion, and had a 26% gain to $1.5 billion on Black Friday.” Many shoppers don’t want to deal with the hoards of people that make their way out to the stores to clear out the shelves on Black Friday. They prefer the comfort of their own homes to click away at their own merriment.
However you choose to participate in the all-important shopping holiday of Black Friday, just know that the potential is there for your small business to make BIG time profits! With only 4 more Fridays till the dig day, start prepping your small business today with our Black Friday Checklist!
About the Author
Amy Cross is a digital marketer who specializes in the creative side of communications, with a focus in strategy, content, conception and design. She's worn numerous marketing hats in a variety of industries, including technology, professional services and higher education.More Content by Amy Cross