Google and Booker Now Boost Your Small Business' Competitive Edge

August 10, 2016

When it comes to customers finding your business online, few tools are more essential than Google. Of the 85% of consumers searching for local businesses online, Google controls 75% of them in the U.S. Take a moment and let that sink in—75% of the majority of online searches for businesses in the U.S. happen on Google. 

If that isn’t reason enough to make sure your business is listed on Google, we’ve got a whole new one for you. Booker allows your customers to book appointments online straight from their Google Search Results page—at no additional cost to you. We call it Service Booking at Google, and it’s another way we’re making your business  bookable everywhere across the web.

Why This Is Great for Your Business

Until now, there were several steps for customers to take between doing a search for a business and actually booking an appointment. They’d have to do the search, sort through the results, and click on the various links. If they chose your business, it wasn’t until they actually got on your site that they were able to make an appointment. Each step was a potential blocker to booking an appointment with your business.

But now that Booker has partnered with Google, most of those blockers are gone. When customers do a search for your business, they can book the appointment right from their Google results page. Here’s what customers will see now. 

A customer does a search. Your business comes up. They book an appointment right then and there. It’s as simple as that. 

Service Businesses Are Already Getting Great Results

We recently rolled out our Service Booking at Google feature to a select few Booker merchants and the results were impressive. Since launching this feature in August, we've driven over $200k in bookings to our customers straight from Google. That's an average of over$100 of additional revenue per appointment booked for each merchant. And this is all in addition to the regular revenue these merchants were already generating without Service Booking at Google. 

How to Put Service Booking at Google to Work for You

To put Service Booking at Google to work for your business at no extra cost, the first thing you need to do is be a Booker client. (Not a Booker client? Click here to request a demo!) Next, you need to make sure you have the following information, including your business description, filled out in your location settings in Booker:

  • Hours of operation
  • Business name
  • Address
  • Phone
  • Email

Feel free to leave us a message below if you have any questions. We're always more than happy to help.

 

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