Online Booking: 4 Things You're Missing Out On Without It

October 15, 2015 John Rigo

As with any service business, your booked appointments are your bread and butter. So, when it comes to tampering with how your customers go about booking appointments, your hesitation is completely understandable. You’ve made it this far relying on pen and paper to manage your bookings, so why make a change now?

Well, that’s because there is a better, more efficient way to book appointments - online booking. Implementing an online booking system at your business not only makes it more convenient for you to run your business, but it’s also more convenient for your customers to book appointments.

My friends, considering businesses have seen revenue increase by nearly 90%, sometimes the grass really is greener on the other side. So, let’s take a look at all the things you’ve been missing out on while not having an online booking system in order to give your business the push it needs into greener pastures.

1. Time

It’s pretty great when your phone is ringing off the hook, right? More rings = more $$$. There is that one downside, though: someone actually needs to field all those calls and then manually write in or record each appointment. Unless you’ve got a full-time secretary, that can really be a pain, especially when you need all hands on deck!

Online booking eliminates the need to answer and manually record all of your appointments. The more customers that book online, the more time you and your employees will have to focus on all your in-person visitors.

2. 24/7 Availability

If you’re like many businesses, you’re probably open from around 9 am - 6 pm. However, if you’re guzzling three pots of coffee a day, then maybe you’re able to push hours to like 8 am - 9 pm. Either way, there are 24 hours in a day, and you’re still missing out on nearly half of them.

Your clients don’t operate on a 9 - 5 schedule, and neither should your business. An online booking system can turn your business into a 24/7 machine. Most of your clients are extremely busy during the work day and it’s hard for them to find the time to call and make an appointment over the phone. 

An online booking system allows your clients the luxury of booking an appointment even when your business is physically closed. Your customers can book appointments at 3 in the afternoon  or 3 in the morning - whatever works best for them.

3. Automated Reminders

Last minute cancellations, reschedulings and no-shows are the bane of every service business. They are an inevitability, but sending clients reminders can drastically reduce their frequency.

The right online booking system should have automated reminder functionalities. All you have to do is:

1. Turn on/off Your Segmented Reminders (i.e. 7 days ago, 60 days ago, 180 days ago, etc).

2. Attach Special Offers

And… well, that’s actually it. The right online booking system can really put the automated in automated reminders, saving you the trouble of creating the actual messaging, determining who to send to, and physically having to send reminders out.

4. Mobile Management  

Do you spend most of your day sitting at a desk? I’m going to say you went with “no.” As a business owner, you’re constantly on the go. With an online booking system, the ability to manage your appointment book becomes just as mobile as you are.

A cloud-based online booking system allows for you to manage your appointment book not just from a desktop, but also from any tablet and/or smartphone. This allows you full access to monitor and manage your bookings from wherever you may find yourself, from the comfort of your own home to waiting on line at the grocery store.

If your business isn’t using an online booking system, sorry, but you’re missing out. Don’t just take my word for it though! Check out a quick demo now and see first-hand!

 

About the Author

John Rigo

John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.

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