Small Business Monday: Social Media Marketing

July 20, 2015 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

This week we’re diving into our social media strategies...what have you got in place?

What to do when you see graffiti on your community ad?

Social media is blowing up. With 97% of consumers searching for local businesses online, about 78% of small businesses are now getting at least a quarter of their new customers via social media.

Maybe it’s time to scratch the traditional marketing channels…

Small businesses are now looking for new, more strategic, ways to market to their customer-base. Social media has been a go-to, especially for businesses with a marketing budget. Facebook, Twitter, and Instagram are the biggest, and most effective, channels. Need help setting up your small business accounts? We’ve got a guide for that.

Remember, nothing in life is free. Social media might not cost dollars, but it definitely costs time…

When setting up your small business’ social media accounts, there are a few key things you need to keep in mind. All your accounts should be consistent in branding. Make sure your logo matches, your colors coordinate, and your messaging is clear, across the board. Your posts should be consistent, and timely. Don’t worry; our guide has all the tools you need to make sure you’re posting at the right time! 

 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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