Small Business Monday: Winning Customers Back

July 11, 2016 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

Today we're winning customers back.

What do you say to a customer that just completed a sale…

Please, come back again, soon! While finding new customers is incredibly important, you want your existing customers making their way back to your business. Existing customers spend, on average, more (67% more!) than their new counterparts. Getting your customers to come back to your business is valuable and will earn your business greater profits in the long run.

What do you call a customer that always makes his/her way back to your business…

A loyal customer. A great way to win back your customers is to implement loyalty programs at your business and give your customers a good enough reason to. Whether you’re starting off with simple punch card or you’re implementing a VIP system, your loyalty program will let your customers know how much your value their business.

What to do when your punch-card loyalty system has stopped giving you the desired results…

Time to upgrade. When you’ve exhausted your normal means for establishing loyalty amongst your customers, it might be time to upgrade your program and turn to better customer retention methods. Try out email marketing, VIP programs, gift certificates, and special promotions. Need some more guidance? Check out some great methods here

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Content Manager at Follow on Google Plus Follow on Twitter More Content by Aditi Vora

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