Small Business Monday: Your Google Profile

October 5, 2015 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

Today we're getting you listed on Google. 

What to do when you’re trying to join an exclusive new club…

 Start getting to know the inner circle. With 9 out of 10 consumers using online directories when searching for local businesses, it’s a no-brainer that you need to start getting listed onto the big online directories. Along with Yelp, you need to start getting listed onto Google’s massive online directory. The way to start is by creating a Google + profile for your local business.

How can you differentiate yourself from your competitors…

By sharing some content. Your Google + profile provides you with a great home for all of your industry and business insights. With your years of expertise and know-how you can start posting content surrounding your experiences in the industry and connect with like-minded people. Eventually, you’ll find yourself with a following.

Everyone in the club wants to hear more…

Another advantage of having a Google + profile is the chance you’ll get to engage with your followers. With your Google profile comes all the perks of being a part of the large Google+ community.

Now it’s time to hear what they have to say about you…

Like Yelp, Google has the ability to post reviews and feedback. With 85% of costumers relying on online recommendations, review sites have become more important than ever. Don’t underestimate the power of an honest assessment of your small business. 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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