SMB Monday: Missed Connections

July 18, 2016 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

Today we're avoiding missed connections!

What to do when the phone at your office is ringing but you’re out grabbing a quick bite to eat…

Looks like you’ll let your answering machine take this one. These days, customers like the option to book appointments when it’s convenient for them. With everyone’s busy work and overall life schedules, the ordinary 9-5 day is a thing of the past. For customers today, the natural order of booking an appointment starts with an online search. 88% of consumers who search for a type of local business online either call or go to that business within 24 hours.

Coming back from your quickie lunch you find that someone called but failed to leave a voicemail…

Unfortunately, your voice mailbox was full. Don’t let your ancient system of manually taking appointments by phone get the best of you and your business. Join other savvy local business owners that have been moving their operations to the cloud and making it possible for their customers to book their appointments online, without the need for placing a call.

Who knows how many phone calls you’re missing on a daily basis…hopefully these callers aren’t going to your competition…

Because that would suck. Sometimes you need to just find your leg up against the competition and having a modern appointment scheduling system might be your ticket there. We understand that it’s difficult to find your competitive edge, and we’re here to help

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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