SMB Monday: Tap Into the Millennial Mind

April 18, 2016 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

Let's tap into the millennial mind!

What to do about the customer speaking a different language than you…

...learn the lingo! There’s a very evident gap between the millennial generation and everyone else. Whereas we’re seeing the tech-savvy millennials taking advantage of every new trend, it’s important for small businesses to adapt to their consumer behaviors. A major trend is for service-based businesses to break into the mobile app world. With millennials making up more than 25% of our population, it might be time to join that bandwagon.

What to say to the younger customers walking through your doors…

...remember to leave me a review! Since it’s this younger demographic that you’re looking to tap into, you should be taking advantage of their love of all-things-online. These are the customers that could become your brand ambassadors and leave reviews for your business online. 88% of customers use online reviews when selecting a local business so you might want to up your review game!

What to choose when figuring out the right publication to advertise in…

...trick question, none. Now that you’re realizing the importance of the millennial generation, especially when it comes to marketing influence, you’ll also begin to realize just how important social media is. If you’re still stumped on the best ways to use social media for your small business, we’ve uncovered some secrets for you! 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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