SMB Monday: The Summer Slow Down (and how to take advantage of it!)

June 20, 2016 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re facing a summer slow down...

What to do when the summer heat is getting to you…

...find new ways to beat the heat. With the summer season officially kicking off, you may have been noticing a slight slow down in your business. The summer brings more than just beautiful weather, it’s also a time for people to be out and vacationing and enjoying time with their friends and family. That results in a considerable cool-down of bookings for service-based businesses. 

So what’s a small business to do when it comes to fighting off the slow days of the summer? 

What to do about the bored employee that’s about to fall asleep…’s time to put everyone back to work. Make sure you’re taking advantage of the times you’re not busy with customers and start gathering useful information about your existing customers. By collecting testimonials, customer case studies and reviews, you’ll be able to gain a more positive reputation online and even start garnering greater customer loyalty. 

What about the employee that can’t stop socializing…

...if you can’t beat, join ‘em! The summer is also a great time to spruce up all of your social media channels and make sure everything is up to date. Start by trying out new tactics for getting new followers to your pages and work on getting your posts out there. Don’t forget, you can always use your social media accounts to push out your promotions and specials! 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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