SMB Monday: Your Email Lists (Or Lack-Thereof...)

June 13, 2016 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re building our email list!

What to do when you’re trying to send out some invitations but don’t have any addresses…

…start building up your email list. Before even getting started with figuring out what to do with your email marketing campaigns, you’ve got to first find a way to build up your contact lists. Without knowing exactly who to target with your email campaigns is kind of like creating an invitation without having a guest to send it to.

Duh. You know why it’s important to build your list.

What to do when you’re feeling shy about asking for contact information…

…there are many different methods to building up your email list.  When you’re looking to gather up contact info, there are a few easy ways to get the information you’re looking for:

  1. Encourage in-store signups
  2. Share signup info on print collateral
  3. Include a signup form on your business website
  4. Use social media to drive sign-ups

And those are just the beginning. For a deeper look into how to encourage your customers to sign up, check this post out.

Now that I’ve got the information, where do I start?

…now’s the fun part. In order to run a successful campaign, you need to craft your email properly. Make sure you’re keeping the following in mind:

  1. Keep copy to a minimum
  2. Have a clear call to action (Can range from: Book now! to Refer a friend!)
  3. Always make sure you’re providing value
  4. Be relevant

For more on how to be the best you can be when it comes to email marketing, check out our guide

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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