Using social media to promote your small business is not as easy as one might initially think. Social media marketing is a science. To actually start driving customers to your business through social media platforms, there are some pretty important rules you should be following for Facebook and Twitter. There’s a lot more to it than randomly posting cute pictures and writing witty 140 character updates.
At Booker, we get it - you understand that promoting your business on social media can be monumental for generating more revenue, but you don’t necessarily have the time it requires to devote to it. However, considering that 78% of small businesses report generating at least a quarter of their new customers via social media, it’s vital you find the time.
That’s what Booker is here for. We’ve heard from our clients, and we’ve listened. Looking for a way to streamline social media usage at your business? Let us introduce you to Booker’s social media manager.
1. Schedule Posts When It’s Most Convenient for You
To attract the most amount of potential customers, social media experts all unanimously agree the best times to post on Facebook are between 1pm - 3pm, and the best times to tweet are 12pm - 6pm. There’s a major problem here though: during these times, chances are, you’re working. They may be prime times for social media usage but they’re also prime times for many local businesses. You don’t have time to log onto your social media accounts and make a post. You’ve got to focus on your customers.
Booker’s social media manager makes social postings easy. With the social media manager, you can schedule all your posts in advance. So, here’s what you do. Have some down time on a Monday night before you close shop? Spend a quick 15-20min making your social media posts for the week. Schedule all posts, picture uploads, and discount promotions to go up whenever you think is the best time for your customer base. Then… you’re done. Get back to focusing on your customers and your services. Once scheduled, Booker will do all the manual posting for you.
2. Manage Multiple Feeds in One Location
Toggling between various social media platforms is time-consuming and just flat out annoying. In a perfect world you could manage all your social posts in one place. Booker’s social media manager is that perfect world. With Booker’s social media manager you can create, manage, and track posts made to your Twitter or Facebook pages all in one feed. This allows you to keep all your social posts in one organized location. No toggling necessary.
Booker’s Facebook App
Not only can Booker’s social media components help with managing your social feeds, but Booker’s Facebook App works to turn your business' Facebook page into its own revenue generator.
With Booker’s Facebook App, customers can book appointments directly from your business’ Facebook page. You can showcase any/all your services, a short description of each, the duration of the service, and the price of your service for viewers to see. All a potential customer does is click a service, pick an open time, and hit “book”. It’s that easy.
Ready to start driving customers to your business through social media? See how Booker can help!
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo