Stay Connected: Why Your Small Business Needs a Facebook Business Page

February 19, 2016 Zoe Carey

Looking for a way to spread the word about your small business, but don’t want to spend tons of money on expensive ads and promotional campaigns? Well, a quick, easy solution has been hidden right under your nose this whole time: Facebook. That’s right -- in addition to keeping you connected with friends and family, Facebook helps businesses of all sizes reach a massive audience for free. That means more attention, customers, and money for you business...what’s not to like?

Let’s be honest: we’ve entered a technological age, and there’s no going back. For your small business to succeed, especially with millennials, you’ll need the power of Facebook. We’ll show you its perks -- and give you some tips to get your Facebook small business page started.

What’s in it for you?

  • Expanded Audience: With more than one billion people using Facebook all over the world, your small business is bound to gain some more customers through your new page.

  • Improved Communication: Your Facebook business page will give you the opportunity to interact with customers online. Stay active on your page by posting updates, and show you care by responding to customers’ comments and concerns. Creating these kinds of relationships with customers goes a long way.

  • Reporting: With Facebook’s analytic tools, you can track your page’s overall growth, including stats such as number of likes, page visits and customer demographics. This way, you can monitor which posts gain the most attention and positive feedback -- and which don’t.

  • Starting is Quick and Simple: Visit https://www.facebook.com/pages/create.php to get started with your page. Invite friends, family and customers to "like" your page. It only takes a few minutes to set up.

  • It’s Free! Enough said.


Check out our Facebook Guide to walk you through your set-up, and to learn all the best tips and tricks for using your Facebook page to attract more customers.

About the Author

Zoe Carey

Zoe Carey is a writer for the Booker Blog and has spent the better part of her career working with people in the small business industry. Her true passion for marketing stems from her curiosity about the way in which people think and act.

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