Your business? Oh, there’s an app for that! Big, medium, small - in this case, size doesn’t matter - businesses of all sizes can reap HUGE benefits from creating their own company app. On average, Americans spend about 3.5 hours a day surfing the Internet on their smartphones and about 90% of that time is spent on apps.
Now, math may not be my strong suit… but 90% is a heck of a lot. So, let’s get to it and lay out the top 5 reasons why creating a company app should be at the top of your business’ agenda.
1. Branding Opportunity
Who was the most popular kid at your high school? I bet a few names instantly popped into your head. You want your brand to work in a similar way. Hmmm, where should I go to get my… duh, obviously I’ll just run over to [insert your business’ name here]. But remember, popular kids don’t become popular overnight, and popular brands don’t become popular by doing nothing.
You want your brand to get as much facetime as physically possible. A company app presents you with a great opportunity to market your brand in front of your intended audience. Apps are 100% customizable. Make it yours. On your app, you can showcase your company logo, your company colors, any images of happy employees/customers - really anything and everything that your business stands for.
2. Break into the Mobile Market
Mobile is the way of the future. Frankly speaking, if your company is not mobile optimized your business may be joining the dinosaurs in extinction relatively soon. According to comScore, for the first time ever, mobile Internet usage actually exceeds PC Internet usage with mobile platforms accounting for 60 percent of consumers total digital media time. The numbers are only predicted to keep increasing, so creating a company app acts as the perfect solution for your business to hop aboard the mobile optimized express.
3. 24/7 Booking Capabilities
If you’re like most businesses you’re probably open Monday through Friday, from 9am to 6pm. If you’re a little more ambitious (and drink massive amounts of caffeine), then maybe you push it to 8am – 9pm. Either way, there are 24 hours in a day and you’re missing out on nearly half that time. Your clients don’t operate on a 9 - 5 schedule, and neither should your business. Having a business app changes that.
Mobile apps allow businesses to integrate with some online booking systems your business may be using. This means customers can book directly from your app - anytime, anywhere. Most of us are extremely busy during the day, and it’s hard to find the time to call and make an appointment over the phone. Thanks to your company app, clients can book appointments even when your business is physically closed from wherever they happen to be.
4. Competitive Edge
For small business owners, this one specifically applies to you. It’s been estimated that about 78% of US small businesses do not yet have their own mobile app. In order to succeed businesses are always looking for new ways to stand out in the crowd, and a mobile app is evidently the perfect way for small businesses to do it. Creating a mobile app will greatly increase the reputability of your business, showcasing your business as established, culturally savvy, and extremely forward thinking.
5. One-Stop Information Hub
For available appointment times clients have call, for your address they need to check your website, for photos they have to head over to your social media pages - bottom line, no one has the time, or the patience, to search all the corners of the internet for your business’ scattered information.
A mobile app let’s you keep all your company’s vital information in one, easy-to-access location. A mobile app can house a:
- Home Page
- Directions Page
- Booking Page
- Photos Page
- Social Media Page
With a company app you don’t have to constantly fielding calls to answer client questions, or worry clients can’t locate all your necessary information - make your own informational hub, create a company app.
This is great and all but how exactly do I make myself a company app…
You might not be super tech-savvy, but that’s totally okay! You don’t need to be a computer wiz to get your business a beautiful and efficient company app. Setting up a company app can be pretty simple. For a little more insight on setting up an app, check it out here!
What do you think? Are you unconvinced or totally sold on the emerging app scene? Leave us a comment below on what your thoughts are!
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo