Why Every Small Business Needs a Website

August 14, 2015 Aditi Vora

Let’s bring it back to basics. We’ve already explained why you should get your company listed on an online directory. We’ve also given you some tips on how to set up Facebook and Twitter for your small business. However, we have yet to convince you about the importance of creating a website for your small business.

There are many benefits to creating a website for your small business. Below we’ll make the case for why you should head on over to WordPress.org or SquareSpace.com and create your company’s website, today!

Build a web presence

If you can’t beat them, join them. With 85% of consumers researching their products and services online before ever even stepping foot in a physical store, small business owners have never been more incentivized to establish an online presence. With a website, you’ll have the opportunity to clearly state the nature of your business, provide accurate information, and business hours of operation.

Greater Online Search Visibility

With an online presence, you’ll also open yourself up to greater visibility for all online searches. Don’t let a prospective customer read about the information of a competing business when searching for you! With your website, you have the opportunity to try your hand in SEO and generate greater traffic, all pointing back to your business.

Online Booking

Building a website gives you the opportunity to integrate your appointment scheduling and create a page dedicated to booking. With online booking and scheduling capabilities, your business will be able to capture appointments 24/7, instead of just during your operating hours. Online booking comes with additional benefits such as the capability for customer relationship management, and sales and inventory reporting.

Build Authority, Establish Trust

88% of consumers who search online for a local business usually go to that business within 24 hours. These consumers are the ones that research every business they associate themselves with. While searching, as long as they’re able to find your website and get all the information related to your business in one spot, you’ll be in a position to build authority.

Build Email Database

A recent study found that email is the most effective channel for direct marketing.

While there are a few different ways to build your email database, a simple way to start is with your website. With the various customer relationship management tools out there, you can collect information from the people visiting your website and build your email lists. Once you’ve gathered contact information from your site visitors, you can then start marketing directly to them.

Have we convinced you yet? With a website you’ll gain greater search visibility, open yourself up to the benefits of online booking, be able to build an email database, and ultimately establish trust with your prospective customers.

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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