The Booker Blog

For articles, videos, guides, and other content relevant to you, explore the topic links above.

  • Build a Better Instagram Feed for Your Salon

    Build a Better Instagram Feed for Your Salon

    Try these tips to improve your Instagram photos and attract new clients to your salon.

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  • Must-Reads: July 24, 2017

    Must-Reads: July 24, 2017

    Weekly wisdom from around the web for spa and salon owners .

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  • 4 Ways to Turn a New Customer into a Repeat Customer

    4 Ways to Turn a New Customer into a Repeat Customer

    Acquiring a new customer can cost 6 times more than retaining an existing one. Try these tips to increase customer loyalty at your spa or salon.

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  • Must-Reads: July 14, 2017

    Must-Reads: July 14, 2017

    Weekly wisdom from around the web for spa and salon owners

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  • How the Bronzed Bunny Grew from the Trunk of a Car to a Regional Tanning Chain

    How the Bronzed Bunny Grew from the Trunk of a Car to a Regional Tanning Chain

    We caught up with Jeni Castro, owner of The Bronzed Bunny, to learn how she managed to turn her own spray-tan obsession into a thriving business.

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  • Must-Reads: July 7, 2017

    Must-Reads: July 7, 2017

    Weekly wisdom from around the web for spa and salon owners

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  • What to Do if Your Instagram Account Gets Shadowbanned

    What to Do if Your Instagram Account Gets Shadowbanned

    If you’ve noticed a decrease in engagement on your Instagram account, the nefarious shadowban could be to blame. Find out what it is and how you can get back in the good graces of Instagram.

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  • Two Ways to Use Tech to Save You Time and Money

    Two Ways to Use Tech to Save You Time and Money

    Check out these tips for using technology to help you save time and money.

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  • Must-Reads: June 30, 2017

    Must-Reads: June 30, 2017

    Weekly wisdom from around the web for spa and salon owners

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  • 5 Ways to Maximize Your Salon’s Instagram

    5 Ways to Maximize Your Salon’s Instagram

    Check out these essential five tips for leveraging Instagram at your salon to help you grow and flourish.

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  • How to Market to Brides at you Spa or Salon

    How to Market to Brides at you Spa or Salon

    Are you looking to draw brides to your spa or salon? Follow these tips to help you run and grow your business.

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  • How to Get Started with Real-Time Mobile Marketing

    How to Get Started with Real-Time Mobile Marketing

    Everything you need to know about real-time mobile marketing and why it's so important for YOUR business!

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  • Promoting Mother’s Day: Everything You Need to Know

    Promoting Mother’s Day: Everything You Need to Know

    With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!

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  • How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    You don’t have to be a corporate giant or employ a suite of data experts to implement a customer data marketing strategy. Here are three easy steps to help you get started!

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  • Last Minute Valentine's Day Refresher [Infographic]

    Last Minute Valentine's Day Refresher [Infographic]

    Check out our 5 steps to successfully marketing Valentine's Day at your spa or salon.

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  • From Startup to Grown Up: 3 Tips for Your Business

    From Startup to Grown Up: 3 Tips for Your Business

    Running a successful small business is certainly a challenge, but it can be done and here are three tips for your business, from startup to grown up.

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  • Starting a Salon Business: The Ultimate Guide

    Starting a Salon Business: The Ultimate Guide

    Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.

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  • 5 Spa and Salon Retail Promotion Ideas for Valentine's Day

    5 Spa and Salon Retail Promotion Ideas for Valentine's Day

    One of the best ways for spa and salons to boost sales during Valentine's Day is through pushing their retail. Check out these 5 simple retail promotion ideas for spa and salon owners.

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  • How to Combine Social Media and Customer Service for Your Business

    How to Combine Social Media and Customer Service for Your Business

    Use this guide to successful navigate the tricky waters of offering effective customer service over social media.

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  • Valentine's Day Check-Up! [Pop Quiz]

    Valentine's Day Check-Up! [Pop Quiz]

    Make sure your beauty business is attracting as many clients as possible this Valentine's Day. Take our V-Day Pop Quiz to determine if your beauty business is prepared and functioning to its best!

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