The Booker Blog

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  • Promoting Mother’s Day: Everything You Need to Know

    Promoting Mother’s Day: Everything You Need to Know

    With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!

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  • How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    How to Craft a Customer Data Marketing Strategy in 3 Easy Steps

    You don’t have to be a corporate giant or employ a suite of data experts to implement a customer data marketing strategy. Here are three easy steps to help you get started!

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  • Last Minute Valentine's Day Refresher [Infographic]

    Last Minute Valentine's Day Refresher [Infographic]

    Check out our 5 steps to successfully marketing Valentine's Day at your spa or salon.

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  • From Startup to Grown Up: 3 Tips for Your Business

    From Startup to Grown Up: 3 Tips for Your Business

    Running a successful small business is certainly a challenge, but it can be done and here are three tips for your business, from startup to grown up.

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  • Starting a Salon Business: The Ultimate Guide

    Starting a Salon Business: The Ultimate Guide

    Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.

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  • 5 Spa and Salon Retail Promotion Ideas for Valentine's Day

    5 Spa and Salon Retail Promotion Ideas for Valentine's Day

    One of the best ways for spa and salons to boost sales during Valentine's Day is through pushing their retail. Check out these 5 simple retail promotion ideas for spa and salon owners.

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  • How to Combine Social Media and Customer Service for Your Business

    How to Combine Social Media and Customer Service for Your Business

    Use this guide to successful navigate the tricky waters of offering effective customer service over social media.

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  • Valentine's Day Check-Up! [Pop Quiz]

    Valentine's Day Check-Up! [Pop Quiz]

    Make sure your beauty business is attracting as many clients as possible this Valentine's Day. Take our V-Day Pop Quiz to determine if your beauty business is prepared and functioning to its best!

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  • How to Create Great Customizable Gift Certificates This Valentine's Day

    How to Create Great Customizable Gift Certificates This Valentine's Day

    Gift certificates are the bread and butter for local businesses during Valentine's Day. Grab these free gift certificate templates and make creating a stunning, customizable gift card quick and easy.

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  • 19 Spa Marketing Ideas for 2017

    19 Spa Marketing Ideas for 2017

    One of the most challenging aspects to running any successful business is coming up with effective ways to attract new clients. We've got 19 new ideas for your spa!

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  • 5 Easy Social Media Valentine’s Day Tips For Your Small Biz

    5 Easy Social Media Valentine’s Day Tips For Your Small Biz

    Social media is the most powerful tool for attracting new customers to your small business. Check out these 5 easy tips for leveraging social media this Valentine's Day.

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  • Client Rewards: Why and How Salons Should be Awarding Points

    Client Rewards: Why and How Salons Should be Awarding Points

    Looking to turn more of your one-time clients into loyal customers? Turn to client rewards. We've got the tips to make your program a good one!

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  • Reasons Why Customers Still Love Gift Cards

    Reasons Why Customers Still Love Gift Cards

    You ever wonder why we love gift cards? There must be some reason that, despite such high rate of the gift cards being left unused, the 'Gift Card Business' continues to boom with such rapid growth!

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  • Happy Holidays from the Booker Family!

    Happy Holidays from the Booker Family!

    Happy holidays from the Booker team!

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  • How Email Marketing Can Help to Increase Holiday Sales

    How Email Marketing Can Help to Increase Holiday Sales

    Learn how email marketing is truly beneficial for your small business.

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  • Beyond the Holidays: Extending the Power of Gift Cards

    Beyond the Holidays: Extending the Power of Gift Cards

    We’re entering the final push into the biggest gift card sales event of the spa & salon year. Are you prepared to maximize your return on opportunity?

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  • Online Booking: The Best Holiday Gift for Your Small Business

    Online Booking: The Best Holiday Gift for Your Small Business

    Grab our free online booking benefits guide!

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  • 5 Habits of the Ultra Productive (and how you can adapt them!)

    5 Habits of the Ultra Productive (and how you can adapt them!)

    The new year is coming and that means another year to improve! Here are 5 habits of the ultra productive and why you need to adapt them!

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  • Get More Out of New Holiday Shoppers

    Get More Out of New Holiday Shoppers

    A special BlogFriday post! Download the guide within this piece to be entered for a chance to win a $350 Amazon gift card. Plus learn to turn holiday shoppers into life long customers. A true win-win!

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  • 5 Tried-and-Tested Ways To Grow Your Business During The Holidays

    5 Tried-and-Tested Ways To Grow Your Business During The Holidays

    There are lots of ways that local merchants can entice shoppers to visit their stores and websites: from offering free shipping to in-store pickup perks to running social media contests.

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