We both know you offer endless design selections, use top-of-the-line equipment, and have the most friendly, experienced artists in town - but do customers know it? You could own the absolute best tattoo shop on the planet, but if no one knows your shop exists, what does that really do for you?
If you’re looking to drive more customers to your tattoo shop it’s time you get the word out there with a little, old-fashion advertising. We’re not talking anything super time consuming and/or expensive. No, no - we’re talking the basics here. There are tons of simple, quick, inexpensive ways you can advertise your tattoo shop and double your shop’s traffic in practically no time.
So, let’s get to it with three easy, economical and extremely effective advertising ideas for your tattoo shop.
1. Start Advertising on Social Media like Facebook
According to the Pew Research Center, as of 2014 about 71% of all online adults use Facebook and that number only continues to grow. With close to three-fourths of the entire online adult market operating on Facebook, it’s a no brainer that your tattoo shop wants to have some sort of presence on this social media giant.
We’re going to get your tattoo shop advertising on Facebook in 2 quick steps:
Step 1: Create a Facebook Business Page
First thing’s first. Your tattoo shop needs (and deserves) its very own Facebook Business Page. Don’t have an hour to waste on getting this set-up? That’s okay! Facebook is extremely user friendly and getting your page up and running will take you 20 minutes max. All you have to do is input your business’ info, put up some pictures, and you’re ready to go.
Step 2: Use Facebook Ads
Having a Facebook Page is a great way for advertising your tattoo shop, but maybe you’re looking for a little extra push. If so, consider taking full advantage of Facebook advertisements. Facebook ads are a great, extremely cost effective way for you to push your tattoo shops exposure even further and helps you to better specify whom you want your advertising to be getting in front of.
2. Advertise on Local Listing Sites
When potential new customer search for tattoo shops in their area for their newest tat, you want to make sure that it’s your shop’s name that they come across. The days of the giant yellow phone books may be behind us, but the days of the online directory take-over have just begun.
People use popular listing sites such as Google and Yelp everyday to connect and research with local businesses. So, you want to make sure that your tattoo shop is listed on any and all local listing sites in order to get your shop’s name out there. People using local listing sites are searching for the sole purpose of spending their money, so make sure your shop is what they find.
3. Old Fashion Advertising - Encourage Word of Mouth Promotion
Don’t fix something if it isn’t broken. Word of mouth promotion was, is, and will continue to be one of the most powerful and effective means of advertising there is. According to Forbes magazine, “92% of consumers believe recommendations from friends and family over all forms of advertising.” The simple truth of the matter is clients trust their friends’ word more than they trust yours.
How can you get your customers, to go out there and talk-up your tattoo shop to all their friends? Well, sweeten the deal for them. Get a simple loyalty program going. So, for example, if a customer of yours refers a friend maybe they get 10 dollars off their next piercing. If you keep rewards enticing and tangible, you’ll see how customers can actually do a huge bulk of the advertising for your tattoo shop for you. It’s a marvelous thing.
So, what’s your tattoo shop’s secret to great advertising? Be sure to leave us a comment below!
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo