Don’t Keep Your Barbershop in the Dark: 3 Ways to Maximize Your Online Presence

August 22, 2016 Aditi Vora

Take a look around your Barbershop. Is it packed? Are you dying for a break from your grueling appointment schedule?

Unless you’ve said yes to the above two questions, you’ve got to think about solutions for bringing in more clients into your barbershop. We’re not suggesting you come up with an intensive marketing plan or anything. We get it, you came into this business because you wanted to deliver the best possible services to your customers, not work on the marketing for a small business.

We’ve got a simple fix for trying to fill up the empty seats at barbershop. Building up your online presence. We’ve already gone through 4 different tips on attracting new customers to your barbershop, and today we’re going to break down the best possible ways to maximize your online presence.

1. Online Directories

When’s the last time you looked up your business online? If your business name doesn’t actually pop up in the search results, you’ve got a major hole in your online presence, and that starts with getting listed on online directories. Two of the most popular sites to get your business listed on are Google and Yelp. It takes almost no time to set up your business listings and the best part? It’s FREE! No need to rearrange your budget for this.

Need some quick tips on getting set up? Check out our step-by-step guides for Google and Yelp.

2. Social Media

For many people, social media has become a pervasive element to promoting their business. Don’t let social media intimidate you. It’s beneficial for both your business and bottom line. Did you know that 46% of online users count on social media when making a purchasing decision?

So, where to start? Think of what we like to call “The Big 3” for social media for small businesses:

  1. Facebook
  2. Twitter
  3. Instagram

These are the three basic social media platforms you should be starting out with for your small business. They’re effective, they’ve got the most users, and they’re visually based. As a barbershop, you’ve got access to many different types of visual content, from before and after pictures of your clients, to pictures of your actual storefront, to examples of all your services. The possibilities are pretty much endless, and you never know, inspiration can strike at any time.

Need some advice on setting up your social media accounts? We’ve got the ultimate guide right here.

How about keeping up with social media? Have you heard about the latest feature on Instagram: Instagram Stories?

3. Online Reviews and Feedback

This one is an important one. 88% of customers look to online reviews when choosing a local business. So, if your barbershop is sitting pretty without any online reviews, you’re missing a massive opportunity for new business. So, remember when we just told you that you needed to get listed on Google and Yelp? Guess what, they’re also there to help you generate your reviews. Online reviews help to enable more people to find out about your business and the good reviews help to give you some positive free publicity.

Start encouraging your customers, especially your loyal ones, to leave reviews on your Yelp and Google listings. Don’t be afraid of the negative reviews, use them as a learning experience. Take their criticism to heart and figure out of there are ways to improve upon your barbershop business. 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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