If you haven’t already heard: Peter Cottontail is coming to town and he has a present tucked away in his Easter basket that’s just for your salon - a surge in business. That’s right, Easter is right around the corner (Sunday March 27) and with that comes a great opportunity for your salon to rake in the dough.
Think about it - Easter is a time of massive family get togethers and fancy Easter Sunday brunches. Who isn’t concerned with looking their Sunday best for Easter? That’s why it’s no surprise salons typically witness a significant spike in business when Easter rolls around… IF they use some grade-a Easter marketing ideas that is.
Luckily, Easter is a holiday which your salon can use to market itself for drawing in clients by the masses. Below are some top-notch Easter marketing ideas that your salon can use to uncover it’s golden egg.
Easter Marketing Idea 1 - Presentation
A holiday like Easter lends itself for great visual representation. There are tons of colors, images, and caricatures you can utilize in order to grab potential new clients’ attention such as:
- Baby pink/blue primary coloring
- Light green/purple/yellow secondary coloring
- Budding flowers
- Colorful baskets
- Colorful eggs
- Baby chicks
- Baby lambs
- Easter Bunnies
Once you’ve established some sort of Easter theme, you need to remember keeping it consistent and use it across all forms of communications such as your:
- Social Media Pages
- Gift Certificates
- Window Signage and Displays
- Specials and Promotions
Easter Marketing Idea 2 - Promotions
Easter presents your salon with a ton of fun, creative options to explore when it comes to creating promotions for your salon. Here is just a small taste of how you can piggyback on the theme and use it to help boost those sales.
Examples of Fun Easter Promotions You Can Try:
The Lucky Egg - During the month of March/April award your most loyal clients with a free gift card
Eggzactly What You’re Looking For - $5 off for your next visit in the month of March/April
A Hare-y Situation - $10 off your next haircut or blowout during the months of March/April
Your Eggs in One Basket - Product bundles are $5 off during the week before Easter
Easter Marketing Idea 3 - Social Media
Your salon’s social media pages are your key to fully utilizing Easter as a means to catch the eye of new clients and drive them through the door. Get all your salon’s social pages involved such as:
Some simple ideas for using social media as a means to advertise your salon with an Easter theme are:
- Changing your header image to reflect your Easter theme
- Share your Easter themed promotions
- Include popular hashtags like: #happyeaster #eastersunday #eastereggs #easterfun #easterbunny
- Post interesting Easter facts and trivia
- Post fun Easter inspired photos
Hope you found our eggcellent (I need to stop...) Easter marketing ideas helpful! If your looking for some more spring oriented ideas for helping your salon succeed this season check out our Spring Cleaning Guide!
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo