Prom Season: How to Use Social Media to Promote Your Beauty Business

May 10, 2016 Zoe Carey

prom season

By now, you may have read all about how to market effectively for your small business during prom season. Social media accounts for a huge portion of prom marketing, so it’s essential that your beauty business knows the ins and outs of popular platforms such as Facebook, Twitter and Instagram. The best part? These social media platforms are free to use--meaning that your beauty business will surely gain customers while staying within budget. Don’t worry if you’re unsure about where to start: we’ve got the social media tips your beauty business needs to maximize profits this prom season.

1. Get visual.

Your customers don’t want to just hear about your beauty business’ prom promotions and services; they want to see them in action. For example, try posting sample hair and makeup ideas for prom day. This way, customers will feel as if your beauty business is helping them with the big day, which will lead to increased loyalty and business. And, when prom-goers see the results they could have, they will be lining up at your door.

2. Create a social media contest.

For this prom season, engage with your customers by creating a social media contest. Try a raffle: ask your followers to share their favorite hair and dress combinations on social media, and choose a few lucky customers to win prizes or gift cards from your beauty business. Customers will love being able to share their best prom looks, especially if there is a chance to win. Need some inspiration? Take a look at our contest that we launched last week!

3. Use hashtags.

After establishing certain prom promotions and bundled packages for your beauty business, make sure to publicize these awesome deals on Twitter by creating an original hashtag. Hashtags offer a way for customers to find and engage with your small business on social media. And, using a hashtag will spread the word about your beauty business’ new prom services and products.

4. Utilize all the social media platforms.

So, your beauty business has decided to institute new special promotions for prom season. But, in order to be effective, these promotions need to reach any and all types of audiences on social media. If your beauty business has various social media accounts, utilize all of them when promoting prom deals and services. By using a variety of popular platforms such as Facebook, Twitter and Instagram, you'll attract many different types of customers--which means more money for your business this prom season!

How does your beauty business utilize social media to capitalize on prom season? Let us know in the comments below!

About the Author

Zoe Carey

Zoe Carey is a writer for the Booker Blog and has spent the better part of her career working with people in the small business industry. Her true passion for marketing stems from her curiosity about the way in which people think and act.

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