Small Business Monday: Online Reviews

August 10, 2015 Aditi Vora

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses. 

This week we’re going through how to deal with a negative review online. 

What to do when you find graffiti all over your storefront?

With 85% of consumers dedicating much of their time to researching for products and services online, small business owners are starting to feel the pressure of their online presence and reviews. For some, receiving a bad online review could end in the loss of a sale, especially since those consumers use online recommendations before ever stepping foot into a store.

Water and soap won’t get the paint off. There must be someone you can turn to?

There are many different tactics to employ when at the receiving end of a negative review or comment. Be sure to monitor any comment or review, and catch them as they come in. Before reacting, make sure you clearly understand the situation and respond promptly and in a personal manner. Remember, dealing with bad reviews and negative comments is just a cost of business these days. The best you can do is find effective ways to tackle them.

Perhaps your storefront just needed a brand new facelift. Turn that graffiti into a fresh new start.

Don’t be afraid of those negative reviews and comments. There are ways to turn your customer feedback into pure gold. Take the criticism you receive, in stride. Use that information as free market research and leverage it to bolster your customer loyalty programs. The feedback could turn into the competitive edge you so badly needed.

Wondering why you should be bothering with those online reviews your business has been receiving? Check out our handy infographic on the importance of keeping your existing customers happy and how they bring in more revenue to your small business. 

About the Author

Aditi Vora

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.

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