Jewelry, flowers, and candies aren’t the only big sellers on Valentine’s Day. There’s one item that reigns king - gift certificates. They are the number 1 gift for two of the most popular Valentine's Day shoppers out there--
1. Last-Minute Shoppers who are strapped for time and need to quickly pick something up on-the-go
2. Uncertain Shoppers who might know where to get that special someone their gift from, but not know exactly what to actually give
That’s why it’s no surprise that - This year, gift certificate sales are expected to make up about 18% of the total v-day spending of 19 billion dollars. If you don’t have a calculator handy that's about 2 billion dollars in gift certificate sales alone.
Clearly, there’s a ton of $$$ for spa or salon owners to make this Valentine's Day through the love spell of the gift certificates. That’s why we’ve put together this little cheat sheet just for you! Use it to ensure your gift certificates (and your wallets) are receiving the love they deserve this Valentine’s Day!
Start Feeling the Love - Check Out Your Cheat Sheet
About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo