If you run a local business that teaches private lessons, you are knee-deep in teaching plans, cultivating lesson materials and, of course, instructing on your trade or subject of choice. Your time to think about and plan advertising initiatives is very limited, and how to even go about growing your business is a topic you only tackle in your dreams! You may rely heavily on referrals or local, offline advertising efforts to grow your student base. While those tactics are certainly important and necessary, you are missing out on a whole world of potential new students! And, the best part? It’s free!
This wonderful world comes in the form of listing your business in an online directory. Online business directories, such as Google My Business, are a top tool that customers use before making a choice...on anything. A 2014 Search Engine Land study found that, “Nearly 9 in 10 consumers have read online reviews to determine the quality of a local business, and 39% do so on a regular basis.” Listing your business in an online directory will make it as easy for students to find you as a mouse click.
Another interesting finding from the survey was that, “for nearly 9 in 10 consumers, an online review is equally as important as a personal recommendation.” There is a lot of trust and weight that customers put into digesting reviews, especially for a service-based business. Some will only look at businesses that are reviewed when deciding. If you are not listed in an online business directory, it’s a safe bet that your business is getting overlooked.
Google is, by far, the most popular search engine, and when you have your business listed on Google My Business, it will show up in the search results based on relevant keywords that customers put in. For instance, if a student is looking for a private piano teacher in Austin, your Google business profile would show up in the search results based on the keywords inputted into the engine. The same would occur if you teach guitar lessons in Seattle.
Having a Google My Business listing helps potential students find you on three of Google’s most popular sites: Search, Maps and Google+. This is especially important when users are searching on their mobile devices and utilizing GPS technology. Many students will want to find an instructor based on the close proximity to where they live.
Along with location, having your business listed on Google My Business is a snapshot into all the things that customers look for when researching a company. At a glance, students will see your address, have the ability to click to call from a cell phone, business hours and, of course, reviews. Being listed on Google My Business also lets you keep your details up to date. It’s easy to change your business hours, location if you’ve moved and any other relevant information. New and current students can always get in touch, and you can be sure they have the latest information.
Listing your business on an online directory, like Google My Business, is a no-brainer. You will open the doors to students who are already looking for you. Happy teaching!
About the Author
Amy Cross is a digital marketer who specializes in the creative side of communications, with a focus in strategy, content, conception and design. She's worn numerous marketing hats in a variety of industries, including technology, professional services and higher education.More Content by Amy Cross