About the Author
John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.More Content by John Rigo
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Most Recent Articles
How to Market to Brides at you Spa or Salon
Are you looking to draw brides to your spa or salon? Follow these tips to help you run and grow your business.
How to Get Started with Real-Time Mobile Marketing
Everything you need to know about real-time mobile marketing and why it's so important for YOUR business!
Promoting Mother’s Day: Everything You Need to Know
With Mother's Day on the horizon, it's a good time to start prepping your business' promotions and specials. Here's everything you need to know about promoting Mother's Day!
How to Craft a Customer Data Marketing Strategy in 3 Easy Steps
You don’t have to be a corporate giant or employ a suite of data experts to implement a customer data marketing strategy. Here are three easy steps to help you get started!
Last Minute Valentine's Day Refresher [Infographic]
Check out our 5 steps to successfully marketing Valentine's Day at your spa or salon.
From Startup to Grown Up: 3 Tips for Your Business
Running a successful small business is certainly a challenge, but it can be done and here are three tips for your business, from startup to grown up.
Starting a Salon Business: The Ultimate Guide
Starting up a salon can be a rewarding experience, but a daunting one if you’re new to the business niche. Here are 8 simple, clear steps on how to start your own salon business.
5 Spa and Salon Retail Promotion Ideas for Valentine's Day
One of the best ways for spa and salons to boost sales during Valentine's Day is through pushing their retail. Check out these 5 simple retail promotion ideas for spa and salon owners.
How to Combine Social Media and Customer Service for Your Business
Use this guide to successful navigate the tricky waters of offering effective customer service over social media.
Valentine's Day Check-Up! [Pop Quiz]
Make sure your beauty business is attracting as many clients as possible this Valentine's Day. Take our V-Day Pop Quiz to determine if your beauty business is prepared and functioning to its best!
How to Create Great Customizable Gift Certificates This Valentine's Day
Gift certificates are the bread and butter for local businesses during Valentine's Day. Grab these free gift certificate templates and make creating a stunning, customizable gift card quick and easy.
19 Spa Marketing Ideas for 2017
One of the most challenging aspects to running any successful business is coming up with effective ways to attract new clients. We've got 19 new ideas for your spa!
5 Easy Social Media Valentine’s Day Tips For Your Small Biz
Social media is the most powerful tool for attracting new customers to your small business. Check out these 5 easy tips for leveraging social media this Valentine's Day.
Client Rewards: Why and How Salons Should be Awarding Points
Looking to turn more of your one-time clients into loyal customers? Turn to client rewards. We've got the tips to make your program a good one!
Reasons Why Customers Still Love Gift Cards
You ever wonder why we love gift cards? There must be some reason that, despite such high rate of the gift cards being left unused, the 'Gift Card Business' continues to boom with such rapid growth!
Happy Holidays from the Booker Family!
Happy holidays from the Booker team!
How Email Marketing Can Help to Increase Holiday Sales
Learn how email marketing is truly beneficial for your small business.
Beyond the Holidays: Extending the Power of Gift Cards
We’re entering the final push into the biggest gift card sales event of the spa & salon year. Are you prepared to maximize your return on opportunity?
Online Booking: The Best Holiday Gift for Your Small Business
Grab our free online booking benefits guide!
5 Habits of the Ultra Productive (and how you can adapt them!)