Barry Eichner

Barry Eichner, founder of Barry Eichner Consulting, specializes in articulating a spa's online presence through web site development, search engine optimization, blogging, e-mail marketing and social media. He has over 20 years of experience in marketing strategy, implementation, and consulting of beauty based businesses. Find out more about Barry by visiting barryeichner.com.

  • Developing Your Company Culture

    Developing Your Company Culture

    One of the most liberating aspects of owning and running your own small business is that you are able to create your own, unique, work environment.

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  • The Benefits of a Competitive Analysis

    The Benefits of a Competitive Analysis

    As a small business owner, you must be aware of the competition in your market. Improve upon your own small business by keeping you up to date on what’s going on in your local industry.

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  • Small Business Management: Improving Your Profitability Through Retail Sales

    Small Business Management: Improving Your Profitability Through Retail Sales

    Retail products are a natural extension of the services your business can offer. As a small business owner, you can increase your revenue and your profitability by selling retail products.

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  • Small Business Management: Retaining Employees

    Small Business Management: Retaining Employees

    How do you keep your employees happy so they stay with you long-term?

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  • Selling Holiday Yoga Merchandise

    Selling Holiday Yoga Merchandise

    Bring in additional revenue for your yoga studio during the holidays by selling a variety of retail merchandise as gift options for your students and their friends.

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  • Adjusting Your Yoga Studio's Hours for the Holidays

    Adjusting Your Yoga Studio's Hours for the Holidays

    Thinking about adjusting your yoga studio's hours for the holiday? Here are some good tips.

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  • 'Tis the Season for Holiday Classes and Events

    'Tis the Season for Holiday Classes and Events

    Here are some great ideas for holiday yoga classes and studio events.

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  • Class Cards & Series: The Gift that Keeps on Giving

    Class Cards & Series: The Gift that Keeps on Giving

    Sell more class cards and series for your yoga studio this holiday season.

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  • Find Santosha in Your Check-in Process

    Find Santosha in Your Check-in Process

    These tips will help you streamline your yoga studio's check-in process with an online booking system.

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  • Share Your Dharma with Social Bookings

    Share Your Dharma with Social Bookings

    Discover the advantages of social media class signups and the impact they can have on your yoga studio's bottom line.

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  • Finding Inner Harmony for Your Practice with Online Bookings

    Finding Inner Harmony for Your Practice with Online Bookings

    Find out how a yoga studio management system can help your business run more smoothly.

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  • Why Your Studio Needs Online Bookings

    Why Your Studio Needs Online Bookings

    Discover the benefits of online bookings (class signups) for your yoga studio.

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  • 5 Steps To Father’s Day Success

    5 Steps To Father’s Day Success

    Fathers need some love too! Make sure you have a Father's day marketing plan in place for your spa or salon.

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  • Appealing To Younger Girls - Trend Conscious to Conservative

    Appealing To Younger Girls - Trend Conscious to Conservative

    Learn how to attract younger clients to your salon with these marketing and advertising tips from Barry Eichner.

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  • Social Media: The New Word of Mouth

    Social Media: The New Word of Mouth

    Salon social media marketing and spa social media marketing is taking off in a big way. This infographic shows how!

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  • Become the Prom & Graduation Hot Spot

    Become the Prom & Graduation Hot Spot

    How do you attract prom attendees and local graduates to your salon for their formal updo? This article has some great salon marketing advice.

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  • Mother's Day: Planners vs. Procrastinators

    Mother's Day: Planners vs. Procrastinators

    Learn how to market to Mother's Day shoppers, whether they're planners or procrastinators.

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  • Getting to Know Your Mother's Day Customer

    Getting to Know Your Mother's Day Customer

    It's almost Mother's Day! Do you know who your spa and salon customers are for this holiday? This article will help you identify them and how you should be marketing to each segment.

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  • The Silent Profit Killer

    The Silent Profit Killer

    Don't let hair and dirty scare off clients from your salon.

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  • A New Year, A New 'Do

    A New Year, A New 'Do

    Barry Eichner shares his tips on how to drive more retail sales, add-on purchases, and repeat visits to your salon in 2014.

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