Deb Szajngarten

Deb began her career working on product public relations for large companies like Sony, Canon, and Samsung. She then migrated to the tech start-up world where she helped build Vimeo from a 12-person product to a thriving company. She's now Director of Brand & Reputation at Booker Software, where she's helping to build media visibility and grow their social media program. In her spare time, Deb is an avid yogi & martial artist.

  • Creating a Spa Business Plan: Part 2

    Creating a Spa Business Plan: Part 2

    A thorough business plan is often the difference between success and failure. So many new businesses fail because they lack a map to guide them to financial success and profitability.

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  • How to Make the Most of Your Gift Certificate Sales for Mother’s Day

    How to Make the Most of Your Gift Certificate Sales for Mother’s Day

    Four reasons to sell gift certificates this Mother's Day.

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  • Creating a Spa Business Plan: Part 1

    Creating a Spa Business Plan: Part 1

    In this blog, we will cover the first 5 steps to creating a spa business plan.

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  • 12 Crisis Management Tips

    12 Crisis Management Tips

    Here’s a handy list of 12 guidelines that can help you prepare for and manage a crisis.

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  • Online Reviews and Reputation Management

    Online Reviews and Reputation Management

    Learn how online reviews and reputation management go hand in hand.

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  • 5 Reputation Management Guidelines for Social Media

    5 Reputation Management Guidelines for Social Media

    Follow these 5 reputation management guidelines for social media if you want to maintain a positive presence for your business online.

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  • Reputation Management: Online Monitoring

    Reputation Management: Online Monitoring

    Monitoring your online reputation doesn't have to be a huge time suck. Learn how with these reputation management tips.

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  • 5 Ways to Build Your Online Reputation

    5 Ways to Build Your Online Reputation

    Learn how to build your business's online reputation with these 5 tips.

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  • Your Name in Lights: PR Best Practices for Local Businesses

    Your Name in Lights: PR Best Practices for Local Businesses

    Learn public relations best practices for local businesses including spas, salons, fitness studios, yoga studios, and pet service providers.

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  • The Four Busiest Gift Certificate Sales Days of the Year

    The Four Busiest Gift Certificate Sales Days of the Year

    Spa and salon sales trends from Black Friday, Small Business Saturday, and Cyber Monday 2013.

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