Denise Prichard

At Booker, we want to enable you to create thoughtful and powerful wellness experiences for your clients with technology that helps you foster the loyalty you work so hard to achieve.

While you're busy taking care of your clients, we're striving to provide you with the latest innovations to help you run your beauty business more smoothly.

With the help of Bowtie, Takamichi Hair can focus on customers while they're in the salon and make it easy for them to book their next appointment after they leave, no matter what time it is.

Do you think artificial intelligence (AI) is just a buzzword? Think again. In today's beauty industry, it's actually a key ingredient in the success of your salon or spa business.

Looking for some website design inspiration? Here are three Booker by MINDBODY customers who have some of the most eye-catching and user-friendly websites.

As a salon or spa owner, what do you do when you find yourself at the crossroads of attracting new customers or appealing to the ones you already have?

Slow days are inevitable with any business, especially when it's brought on by elements out of your control, like weather. However, what if we told you there’s a solution that can fight them off?

Bottom line here is typically the more packages = the better. Don’t believe me? Check out the 3 biggest reasons why your menu needs more spa packages on it.

Here are the best summer promotional ideas for ending summer on a high note… AND read on for the best ways to advertise those promotions.

Keeping your clients engaged with your business is essential to the growth of your business, especially when it comes to your bottom line. Let’s explore the 5 emails you should be sending out.

The easiest way for you to inform clients about spa packages or any other promotions for that matter is with automated messaging.

Since client retention can be such an important aspect when it comes to filling your pockets, we’re going to jump into the 4 best tricks for boosting profits through your repeat clients.

Here are four strategies that you can implement now to prep for the busy upcoming holiday season to ensure your business is ready and profitable.

​Running and growing a salon or spa of your dreams can be one of the most fulfilling things about being a business owner—but it can also be stressful at times.

A recent survey of 20,000 consumers helped shed some light on what people are willing to shell out the big bucks for at salons, spas and barbershops.

At the end of the day, all small business owners strive for the same exact things: success and relevancy in their industry. The Booker branded mobile app can help with that!

Warm weather is upon us, birds are chirping, and flowers are in full bloom–and next week we celebrate all of these beautiful things with Earth Day. What can salon and spa owners do to honor Earth Day?

Prom season is upon us! We're about to share some of our favorite social media tips your beauty business needs to maximize profits this prom season.