Jim D'Arcangelo

Jim D’Arcangelo leads Booker’s marketing organization, with specific focus on strategic market expansion, brand and corporate communications, product marketing, demand-gen and sales enablement.

  • 3 “Musts” for Local Service Businesses to Grow Smarter

    3 “Musts” for Local Service Businesses to Grow Smarter

    Take a long look at “The C’s” – your Customers, your Competitors, and your Company. Reflect on what’s happening in these three areas and you'll have a roadmap to smart growth.

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  • Digital Presence Part 3: Customer Loyalty, Retargeting, and Automation

    Digital Presence Part 3: Customer Loyalty, Retargeting, and Automation

    Learn about the importance of customer loyalty, retargeted ads, and marketing automation for local service businesses.

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  • Digital Presence Part 2: An Overview of Buy-Cycle Stages

    Digital Presence Part 2: An Overview of Buy-Cycle Stages

    Local service business buy-cycle stages include unaware, aware, interest, desire to take action, and action.

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  • Digital Presence Part 1: A Hands-free “Buy Cycle” Built for Two

    Digital Presence Part 1: A Hands-free “Buy Cycle” Built for Two

    This overview of the buyer's journey for local service businesses will help you develop a marketing game plan.

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