John Rigo

John Rigo is a content marketer with Booker. His areas of expertise are writing and market research. John brings a unique perspective to the blogosphere with his extensive background in publishing. He also has a love for small and local businesses – how they work, how they grow, and why they succeed.

  • Father’s Day Ideas: 3 Marketing Tips for Local Barber Shops

    Father’s Day Ideas: 3 Marketing Tips for Local Barber Shops

    Father's Day presents many male-centric, local businesses like local barber shops with the perfect opportunity to rake in the profits. Check out these 3 marketing tips to get your shop started!

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  • 4 Tips for Selling Gift Cards Online this Holiday Season

    4 Tips for Selling Gift Cards Online this Holiday Season

    Selling gift certificates online is undoubtedly the way of the future. However, success in such ventures isn't always easy for local SMBs. Check out these 4 tips for successfully selling tons.

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  • Spa and Salon Client Retention: Client Loyalty Program Pointers

    Spa and Salon Client Retention: Client Loyalty Program Pointers

    Client loyalty programs make securing spa and salon client retention a cinch! Read on for the best pointers for getting your client loyalty programs up and going!

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  • 7 Online Booking System Advantages Cryo Spas Should Know

    7 Online Booking System Advantages Cryo Spas Should Know

    There are tons of benefits to introducing an online booking option at your cryo spa. Learn the 7 best online booking system advantages for offering online booking to your clients.

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  • 5 Ways for Cryo Spas to Attract More Clients

    5 Ways for Cryo Spas to Attract More Clients

    Local business owners face many challenges, but sometimes the hardest for cryo spas can be getting more clients. Learn the 5 easiest ways to attract more clients to your cryo spa.

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  • How to Infuse Promotions with Halloween Themes for Scary Profits this Oct.

    How to Infuse Promotions with Halloween Themes for Scary Profits this Oct.

    The competition for local business can be fierce when it comes to driving more customers to their shop. In order to stay ahead of the competition infuse your promotions with Halloween themes this Oct.

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  • 3 Tips for Attracting Millennials to Your Salon for School Picture Day Prep

    3 Tips for Attracting Millennials to Your Salon for School Picture Day Prep

    Attracting millennials to your local salon can be tricky. However, we're here to help. Learn the best 3 tips for attracting millennials to your salon for all their school picture day prep.

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  • 6 Simple Steps to Creating a Facebook Ad

    6 Simple Steps to Creating a Facebook Ad

    A step-by-step guide that walks local business owners through creating a Facebook ad, so they can start attracting tons of new customers through Facebook.

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  • Advertising Ideas for Small Businesses to Boost Profits this Fall

    Advertising Ideas for Small Businesses to Boost Profits this Fall

    It's sad summer is ending, but for small business owners it's exciting fall is beginning! With a new season comes a whole new set of new advertising ideas for small businesses. Check out a bunch here!

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  • Salon Credit Card Processing: 3 Reasons for Going Mobile

    Salon Credit Card Processing: 3 Reasons for Going Mobile

    Today's clients demand convenience. That's why so many salon goers expect mobile payment options. Check out the 3 leading reasons your salon credit card processing should have mobile capabilities.

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  • Optimizing Your Business: Identifying What Works and What Doesn’t  (Part 3)

    Optimizing Your Business: Identifying What Works and What Doesn’t (Part 3)

    Learn all the ways greater insights into customer records, real-time sales, and inventory stocks can help your small business optimize its overall customer experience.

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  • 4 Benefits of Mobile Payments for Small Businesses

    4 Benefits of Mobile Payments for Small Businesses

    It's the year 2016 and mobile based businesses need mobile based payment options. It's a necessary part for success. Learn the 4 best benefits of mobile payments for small businesses.

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  • Ready to Start Growing Your Small Business? (Part 2)

    Ready to Start Growing Your Small Business? (Part 2)

    Always knew your small business was meant for BIG things? Check out all the best tips and tricks for effortlessly growing your small business into everything you ever dreamed it could be.

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  • Happy 4th of July Weekend! 5 Independence Day Fun Facts!

    Happy 4th of July Weekend! 5 Independence Day Fun Facts!

    All of us here at Booker would love to wish our readers a very happy 4th of July weekend! Enjoy these 5 Independence Day Fun Facts!

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  • Does Your Biz Have What it Takes to Find Dory? [Quiz]

    Does Your Biz Have What it Takes to Find Dory? [Quiz]

    She lives under the sea, she’s blue, and she’s super forgetful - that’s right, we’re talking about everyone’s favorite fish Dory! See if you have the customer retention skills to bring her back home!

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  • Quiz Time: What Type of Puppy is Your Business?

    Quiz Time: What Type of Puppy is Your Business?

    If your business was a puppy what breed would it be? Golden Retriever? Collie? Pug? Another breed entirely?

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  • Automated Marketing Solutions: A Business Owner's Answer to Lack of Time

    Automated Marketing Solutions: A Business Owner's Answer to Lack of Time

    Email marketing is important to the success of local businesses. That's pretty unanimous. However most smbs don't have the time for it. Your answer to lack of time: automated marketing solutions.

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  • Improving Customer Convenience: Is Your Lash Salon Easily Bookable?

    Improving Customer Convenience: Is Your Lash Salon Easily Bookable?

    Is it as easy as you might think for your clients to book an appointment at your lash salon? Today, customer convenience means everything. Check these 4 signs to make sure your salon is convenient!

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  • Building an Email List: 4 Tips for Local Salons

    Building an Email List: 4 Tips for Local Salons

    Let's start at the drawing board for email marketing: building an email list. Check out these 4 tips for building a stocky email list at your local salon.

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  • 3 Summer Marketing Ideas for Local Beauty Businesses

    3 Summer Marketing Ideas for Local Beauty Businesses

    For local beauty business the competition can get hot and heated during the summer months. Check out these 3 summer marketing ideas to keep your business living on top!

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