Kate Rankin

Kate Rankin is a writer and communicator with extensive experience in Public Relations, Media Relations and Marketing. She's spent the lion's share of her career in networking, which served as the perfect segue for writing about Booker's innovative software platform.

  • All You'll See is Dollar Signs: Here's How Gift Certificates Will Rake in Holiday Revenue

    All You'll See is Dollar Signs: Here's How Gift Certificates Will Rake in Holiday Revenue

    Increase your small business' gift certificate sales and revenue this upcoming holiday season with these best practices.

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  • 9 Steps to Creating a Salon Business Plan: Part 2

    9 Steps to Creating a Salon Business Plan: Part 2

    Follow these 9 steps when creating a salon business plan, and you'll ensure that your business gets off to a great start. This article covers Steps 6-9. Credit: Pim / Shutterstock.com Having

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  • 9 Steps to Creating a Salon Business Plan: Part 1

    9 Steps to Creating a Salon Business Plan: Part 1

    Follow these 9 steps when creating a salon business plan, and you'll ensure that your business gets off to a great start. This article covers Steps 1-5.

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  • Salon Appointment Book Management Best Practices

    Salon Appointment Book Management Best Practices

    Manage your salon appointment book more effectively with these protips.

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  • Salon Marketing Ideas for 2015

    Salon Marketing Ideas for 2015

    Need some fresh salon marketing ideas for 2015? This article tips for hair salons, nail salons, and waxing salons.

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  • Blow out Your Valentine’s Day Revenue with Salon Marketing Ideas

    Blow out Your Valentine’s Day Revenue with Salon Marketing Ideas

    Boost your salon's Valentine's Day revenue this year with these marketing tips on menu design, promotions, singles' events, and retail.

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  • Spa Marketing Ideas to Attract Valentine’s Day Clients

    Spa Marketing Ideas to Attract Valentine’s Day Clients

    Looking for spa marketing ideas to attract new clients or repeat clients for Valentine's Day? This article has some great tips for couples, men, and singles marketing.

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  • Valentine’s Day – Lovin’ Those Gift Certificates Sales

    Valentine’s Day – Lovin’ Those Gift Certificates Sales

    Valentine's Day means an increase in gift certificate and gift card sales for spas and salons. Find out how to get the most out of your gift certificate sales this February.

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  • Boost Retention by Mobilizing Your Business and Clients

    Boost Retention by Mobilizing Your Business and Clients

    Creating a dedicated mobile app for your spa or salon is a great way to boost customer retention by giving clients an easy way to rebook appointments with your business.

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  • Keep Connected to Clients with Email Marketing

    Keep Connected to Clients with Email Marketing

    Drive repeat appointments and additional retail purchases from your existing spa or salon clients using email marketing.

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  • Membership Programs and Series Retain Clients

    Membership Programs and Series Retain Clients

    Keep your spa or salon clients coming back again and again with a membership program or appointment series.

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  • Customer Loyalty Programs Keep Clients Coming Back

    Customer Loyalty Programs Keep Clients Coming Back

    Retain more spa or salon clients by creating a customer loyalty program to reward repeat visits to your location.

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  • Bolster Your Business with Client Retention Basics

    Bolster Your Business with Client Retention Basics

    Learn how to boost client retention for your spa and salon and keep clients coming back to your business.

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  • Staff Appreciation: Share a Cup of Cheer

    Staff Appreciation: Share a Cup of Cheer

    Show your spa staff and salon technicians how much you appreciate them during the holidays.

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  • Holiday Thanks for Special Clients

    Holiday Thanks for Special Clients

    Here are a few great ways to thank your spa's VIP clients and your salon's most loyal patrons during the holidays.

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  • Client Events: There’ll Be Parties for Hostin’

    Client Events: There’ll Be Parties for Hostin’

    Learn how to use your spa management software or salon POS platform to select which clients to invite to your holiday events.

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  • Put Sparkle in the Holidays with Seasonal Displays

    Put Sparkle in the Holidays with Seasonal Displays

    Create a great holiday display for your spa or salon with these tips.

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  • Holiday Gift Packages: The Perfect Present

    Holiday Gift Packages: The Perfect Present

    How to put together a variety of gift baskets and packages for your spa or salon.

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  • Choose a Holiday Theme and Use it Everywhere!

    Choose a Holiday Theme and Use it Everywhere!

    Pick a great holiday theme for your spa or salon to use in your marketing and advertising this season.

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  • Holiday Email and Social Media Posts Help You Stay Connected

    Holiday Email and Social Media Posts Help You Stay Connected

    Drive more holiday sales for your spa or salon with email marketing and social media.

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