Lisa Starr

Lisa Starr brings over 30 years of industry-specific experience as a consultant, educator and writer to Booker through GOtalk. Lisa also works for Wynne Business, a leading spa consulting and education company. Among other things, Lisa’s expertise lies in business operations and finances, sales and marketing, inventory management, human resource development, and business process improvement. She is a well-known speaker within the trade show circuit and is a frequent contributor to industry

  • The Right Spa or Salon Management Software: Tips on Switching and Starting from Scratch

    The Right Spa or Salon Management Software: Tips on Switching and Starting from Scratch

    What should you look for when switching spa or salon management softwares or buying cloud-based software for the first time?

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  • Staffing Challenges Ahead: Planning for 2017

    Staffing Challenges Ahead: Planning for 2017

    According to recent research, the spa business continues to grow, but the business is not without its challenges, globally.

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  • The Importance of Branding Your Spa

    The Importance of Branding Your Spa

    If you have not invested time or effort in carefully crafting your spa’s brand message, it’s not too late to start. Learn more about the importance of branding your spa, here!

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  • 6 Ways to Attract New Hires to Your Beauty Business

    6 Ways to Attract New Hires to Your Beauty Business

    Recruiting is a constant chore, but could become easier with fewer turnovers. Are your recruiting ads “selling” your spa or salon?

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  • Spa Compensation Plans that Drive Sales

    Spa Compensation Plans that Drive Sales

    Some spa compensation plans are not designed to support the growth of your business. Does that include yours?

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  • Avoid Promotions that Lose Money!

    Avoid Promotions that Lose Money!

    Late winter treatment promotions can fill your books with customers that are actually losing you money – make sure you do the math!

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  • Beyond the Holidays: Extending the Power of Gift Cards

    Beyond the Holidays: Extending the Power of Gift Cards

    We’re entering the final push into the biggest gift card sales event of the spa & salon year. Are you prepared to maximize your return on opportunity?

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  • Benefits of Salon Software

    Benefits of Salon Software

    Salon operations don’t need to be complicated, but success isn’t simple, either. Using salon software to analyze your business performance can help you to improve your bottom line.

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  • 5 Common Mistakes Spa & Salon Owners Make

    5 Common Mistakes Spa & Salon Owners Make

    Operating a spa or salon business is enjoyable and rewarding, but not easy. Avoiding these common mistakes will smooth the road to success.

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  • 5 Things You Should Know Before Opening Your Spa

    5 Things You Should Know Before Opening Your Spa

    Any new business has its challenges, but spas bring a whole new level of complexity to the undertaking. Here you'll find the top 5 things that surprise most new owners.

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  • How to Open a Day Spa: Planning Your Menu & Selecting Product Partners

    How to Open a Day Spa: Planning Your Menu & Selecting Product Partners

    Looking to open a day spa? Use this as your guide.

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  • Winning Customers Back

    Winning Customers Back

    It costs a lot to create a wonderful spa environment. Did you ever think about how you could offset those costs if you could improve the retention rate of your existing clients?

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  • How to Open a Day Spa: Constructing Your Spa

    How to Open a Day Spa: Constructing Your Spa

    Looking to open a day spa? Use this as a guide.

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  • Attracting New Clients

    Attracting New Clients

    Savvy owners know that having a strong spa marketing plan that targets their potential clients will help them to attract new clients, in order to augment the loyal core audience.

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  • How To Open A Day Spa: Finding and Sizing a Location

    How To Open A Day Spa: Finding and Sizing a Location

    Looking to open a day spa? Use this as your guide.

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  • How To Open A Day Spa: Turning Your Idea Into a Viable Business Model

    How To Open A Day Spa: Turning Your Idea Into a Viable Business Model

    Are you looking to finally open a day spa? Use this as a guide.

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  • Creating a Spa Marketing Plan

    Creating a Spa Marketing Plan

    Prospective clients are bombarded with thousands of daily marketing messages today; your spa business needs a well-designed spa marketing plan in order to attract their attention.

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  • How To Get the Most out of your Spa Software

    How To Get the Most out of your Spa Software

    Is your spa software supporting the success of your business? Make sure it does by following these easy steps.

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  • Massage Clinic Software

    Massage Clinic Software

    There are numerous ways in which software can help you grow your massage business.

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  • Medi-Spa Best Practices in Marketing

    Medi-Spa Best Practices in Marketing

    If your spa offers medical spa services, make sure your marketing plan is both effective, and legal!

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