Mike Sommers

As SVP of Product, Mike Sommers is responsible for managing Booker’s product strategy and roadmap, accelerating development of the platform’s capabilities and the growth of the businesses that run on it. Mike brings over 15 years of experience creating innovative business and consumer software products across a variety of platforms including local, social, search, video and mobile.

  • Booker Launches Mobile App for Android

    Booker Launches Mobile App for Android

    We've developed a brand new Booker mobile app for Android devices that allows you to access your account and manage critical business functions anywhere, anytime.

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  • Updated Salon Intelligence Report Tracks Stylist Performance and Productivity

    Updated Salon Intelligence Report Tracks Stylist Performance and Productivity

    Learn more about Booker's updated Salon Intelligence Report, which helps salon owners gain insight into their sales, staff productivity, and client bookings.

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  • Increase Bookings with the Booker Marketing Network

    Increase Bookings with the Booker Marketing Network

    Attract new customers to your local service business by offering online booking on Booker Marketing Network partner sites like Yelp, MapQuest, and PingUp.

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  • Retain Clients and Students with Series and Class Packs

    Retain Clients and Students with Series and Class Packs

    Discover the value of appointment series and class packs in driving customer retention and increased revenue.

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  • Connect to Clients Using Email Marketing

    Connect to Clients Using Email Marketing

    Learn how to use email marketing to stay connected with your local small business customers.

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  • Communicate Your Policies and Protect Your Revenue

    Communicate Your Policies and Protect Your Revenue

    Make sure you protect your salon or spa's revenue by clearly stating and enforcing your no-show, late cancellation, and return policies

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  • Catering to Customer Convenience: The More Payment Options, the Better

    Catering to Customer Convenience: The More Payment Options, the Better

    Providing flexible payment options for your spa and salon clients is essential to their in-person experience.

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  • Pay Attention: Managing Customer Preferences

    Pay Attention: Managing Customer Preferences

    Your spa management software or salon CRM software can help you manage customer preferences and create more meaningful marketing campaigns.

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  • Protect Your Business: Controlling Employee Access to Client Data

    Protect Your Business: Controlling Employee Access to Client Data

    Data security is a huge concern for the spa and salon industries, which tend to have high turnover. Learn how to protect your data and restrict employee access to your client information.

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  • Membership Programs Anchor Your Customers

    Membership Programs Anchor Your Customers

    This article has some great membership program tips for spas and salons.

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  • How to Get More from Existing Customers with Info You Have Already

    How to Get More from Existing Customers with Info You Have Already

    Data is one of your most valuable assets as a local service business owner. Learn how to collect, report on, and analyze your business's data so you can make positive improvements to your operations.

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  • Staff Scheduling Woes Wane with Booker

    Staff Scheduling Woes Wane with Booker

    Discover the benefits of cloud-based schedule and calendar management software for your spa, salon, or fitness studio.

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  • Your Customers Will Really “Like” the Booker Facebook App

    Your Customers Will Really “Like” the Booker Facebook App

    Make it easy for new customers to book an appointment with you online by providing a Facebook booking option.

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  • Personalized Client Data Produces Profitability

    Personalized Client Data Produces Profitability

    Personalization is a trend that's not going away any time soon. Learn about the benefits of personalizing your customer communications using client data.

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  • Introducing the New Booker Help Center!

    Introducing the New Booker Help Center!

    The newly-revamped Booker Help Center will help Booker clients get more out of our software with in-depth articles and training videos.

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