Zoe Carey

Zoe Carey is a writer for the Booker Blog and has spent the better part of her career working with people in the small business industry. Her true passion for marketing stems from her curiosity about the way in which people think and act.

  • Graduation Season: 4 Ways Local Spas and Salons Can Make it Profitable

    Graduation Season: 4 Ways Local Spas and Salons Can Make it Profitable

    Every grad-to-be wants their big day to be special -- and your beauty business has the ability make it just that. Check these 4 ways local spa and salons can make graduation season a profitable one.

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  • Instagram: A Crash Course for Small Businesses

    Instagram: A Crash Course for Small Businesses

    From hashtags to filters to engaging--we’ve got the best practices you need to get your small business started on Instagram. [Free Guide Inside!]

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  • Wedding Season is Coming

    Wedding Season is Coming

    Wedding season is coming -- is your beauty business ready for it?

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  • You’re Doing it Wrong: 5 Social Media Marketing Mistakes

    You’re Doing it Wrong: 5 Social Media Marketing Mistakes

    Maintaining a social media presence for your small business can be tricky. We’ve laid out the most common mistakes businesses make on social media—and how to fix them!

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  • 4 Small Business Marketing Mistakes - Don’t Be the April Fool!!

    4 Small Business Marketing Mistakes - Don’t Be the April Fool!!

    With the constant emergence of technological innovations, businesses are able to reach a broader audience--fast. However, chances are, you're doing it wrong!

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  • Identifying and Targeting the Mother’s Day Shopper

    Identifying and Targeting the Mother’s Day Shopper

    This Mother’s Day, your beauty business needs to identify these target audiences so that your marketing plan can be as effective, as possible.

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  • Mother's Day Tips for Salons and Spas [Guide]

    Mother's Day Tips for Salons and Spas [Guide]

    Mother’s Day may be over a month away, but it’s never too early to start planning! Check out our Mother's Day Planning Guide to get your spa or salon ready to make the most of Mother's Day this year.

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  • Marketing to Millennials: 6 Things You Need to Know

    Marketing to Millennials: 6 Things You Need to Know

    The millennial generation alone has spending power of about 1.3 trillion dollars. Yes, trillion! Use these 6 tips to tap your small business into this expansive, young, new market.

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  • Your Salon and The Oscars: How to Capitalize on Big Social Media Buzz

    Your Salon and The Oscars: How to Capitalize on Big Social Media Buzz

    Use these 4 tips to leverage the massive social media buzz surrounding the oscars to catch potentially new customers' attention and drive them your salon's doors.

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  • Stay Connected: Why Your Small Business Needs a Facebook Business Page

    Stay Connected: Why Your Small Business Needs a Facebook Business Page

    Facebook is for so much more than just catching up with friends and sharing funny pics. It's a place were small businesses can connect with and attract a large audience of potential new customers.

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  • 5 Spa and Salon Retail Promotion Ideas for Valentine's Day

    5 Spa and Salon Retail Promotion Ideas for Valentine's Day

    One of the best ways for spa and salons to boost sales during Valentine's Day is through pushing their retail. Check out these 5 simple retail promotion ideas for spa and salon owners.

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