If done right, gift card sales can significantly increase your income. Your spa or salon can earn a nice chunk of its annual revenue from them – especially during the fourth quarter holiday season. But even beyond the hustle and bustle of the holidays, gift cards are an effective way to increase your revenue year-round.
Still need more convincing? Gift card sales are expected to reach $160 billion by the end of the year, with $27.5 billion expected to be spent during the holiday season alone. On top of that, digital gift card sales are expected to reach $15 billion this year.
Offering gift cards this holiday season is an opportunity that most small businesses should take advantage of. Here are five ways to increase your sales with gift cards this holiday season and year ‘round from Booker customer, Robert Norberciak, owner of Mozaik Skin & Body. Robert’s spa sold almost $60k in gift cards last year. He’s increased his gift card sales annually using these tips - and you can too!
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