Like any experience-oriented business, there are a lot of moving parts to a spa: demanding clients, persnickety landlords, numerous staff members, and logistical challenges like leaky pipes and delayed shipments. Opening a successful spa requires know-how, energy, and passion, so that those behind-the-scenes issues remind just that.
In Part One of this Guide, we covered Creating your Brand, Finding the Ideal Location, Design and Construction, and Selecting Treatments & Products. In this section, we'll discuss more of the behind-the-scenes work that takes place before opening your spa, including Design and Equipment Selection, Creating a Marketing Plan, Recruiting, Hiring & Training your Staff, and Pre-Opening Activities.
