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Social Media for Small Business Made Easy

Many small business owners recognize that social media can play a huge role in drawing in new customers, but so few feel they have the time. Learn the easiest way to manage social media at your shop.

Custom Mobile Apps: Your Small Businesses Easy Answer for Millennial Marketing

Millennial marketing can be tricky for businesses of all sizes. Check out how custom mobile apps like Booker Customer App can be your answer for millennial marketing!

Customer Satisfaction Surveys: How to Give Customers What They Want

Customer satisfaction surveys can help direct your local business development and discover what customers like and don't like about your services and products.

How to Create Great Customizable Gift Certificates This Valentine's Day

Gift certificates are the bread and butter for local businesses during Valentine's Day. Grab these free gift certificate templates and make creating a stunning, customizable gift card quick and easy.

Booker Launches Mobile App for Android

We've developed a brand new Booker mobile app for Android devices that allows you to access your account and manage critical business functions anywhere, anytime.

Updated Salon Intelligence Report Tracks Stylist Performance and Productivity

Learn more about Booker's updated Salon Intelligence Report, which helps salon owners gain insight into their sales, staff productivity, and client bookings.

It's the Most Profitable Time of Year for Spas & Salons

Booker's spa and salon merchants had a successful Black Friday, Small Business Saturday, and Cyber Monday 2014. Learn more about holiday sales in this article.

The Four Busiest Gift Certificate Sales Days of the Year

Spa and salon sales trends from Black Friday, Small Business Saturday, and Cyber Monday 2013.

Increase Bookings with the Booker Marketing Network

Attract new customers to your local service business by offering online booking on Booker Marketing Network partner sites like Yelp, MapQuest, and PingUp.

Retain Clients and Students with Series and Class Packs

Discover the value of appointment series and class packs in driving customer retention and increased revenue.

Connect to Clients Using Email Marketing

Learn how to use email marketing to stay connected with your local small business customers.

Communicate Your Policies and Protect Your Revenue

Make sure you protect your salon or spa's revenue by clearly stating and enforcing your no-show, late cancellation, and return policies

Catering to Customer Convenience: The More Payment Options, the Better

Providing flexible payment options for your spa and salon clients is essential to their in-person experience.

Pay Attention: Managing Customer Preferences

Your spa management software or salon CRM software can help you manage customer preferences and create more meaningful marketing campaigns.

Protect Your Business: Controlling Employee Access to Client Data

Data security is a huge concern for the spa and salon industries, which tend to have high turnover. Learn how to protect your data and restrict employee access to your client information.

Membership Programs Anchor Your Customers

This article has some great membership program tips for spas and salons.

How to Get More from Existing Customers with Info You Have Already

Data is one of your most valuable assets as a local service business owner. Learn how to collect, report on, and analyze your business's data so you can make positive improvements to your operations.

Treat Your Customers with Uber and Booker