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Where SMB owners go to gain insights into some of the newest, easy-to-use tools available to help them run and grow their business.
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Read ArticleAutomated Marketing Solutions: A Business Owner's Answer to Lack of Time
Email marketing is important to the success of local businesses. That's pretty unanimous. However most smbs don't have the time for it. Your answer to lack of time: automated marketing solutions.
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Read ArticleSocial Media for Small Business Made Easy
Many small business owners recognize that social media can play a huge role in drawing in new customers, but so few feel they have the time. Learn the easiest way to manage social media at your shop.
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Read ArticleCustom Mobile Apps: Your Small Businesses Easy Answer for Millennial Marketing
Millennial marketing can be tricky for businesses of all sizes. Check out how custom mobile apps like Booker Customer App can be your answer for millennial marketing!
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Read ArticleCustomer Satisfaction Surveys: How to Give Customers What They Want
Customer satisfaction surveys can help direct your local business development and discover what customers like and don't like about your services and products.
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Read ArticleThe Booker Mobile App: Manage Your Small Business from Anywhere, Anytime
Take payments, manage your appointment schedule, and review your customer records anywhere in your location with the new Booker Mobile App for iOS.
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Read ArticleHow to Create Great Customizable Gift Certificates This Valentine's Day
Gift certificates are the bread and butter for local businesses during Valentine's Day. Grab these free gift certificate templates and make creating a stunning, customizable gift card quick and easy.
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Read ArticleBooker Launches Mobile App for Android
We've developed a brand new Booker mobile app for Android devices that allows you to access your account and manage critical business functions anywhere, anytime.
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Read ArticleUpdated Salon Intelligence Report Tracks Stylist Performance and Productivity
Learn more about Booker's updated Salon Intelligence Report, which helps salon owners gain insight into their sales, staff productivity, and client bookings.
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Read ArticleIt's the Most Profitable Time of Year for Spas & Salons
Booker's spa and salon merchants had a successful Black Friday, Small Business Saturday, and Cyber Monday 2014. Learn more about holiday sales in this article.
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Read ArticleThe Four Busiest Gift Certificate Sales Days of the Year
Spa and salon sales trends from Black Friday, Small Business Saturday, and Cyber Monday 2013.
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Read FlipbookCase Study: Organic Tans
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Read ArticleIncrease Bookings with the Booker Marketing Network
Attract new customers to your local service business by offering online booking on Booker Marketing Network partner sites like Yelp, MapQuest, and PingUp.
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Read ArticleRetain Clients and Students with Series and Class Packs
Discover the value of appointment series and class packs in driving customer retention and increased revenue.
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Read ArticleConnect to Clients Using Email Marketing
Learn how to use email marketing to stay connected with your local small business customers.
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Read ArticleCommunicate Your Policies and Protect Your Revenue
Make sure you protect your salon or spa's revenue by clearly stating and enforcing your no-show, late cancellation, and return policies
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Read ArticleCatering to Customer Convenience: The More Payment Options, the Better
Providing flexible payment options for your spa and salon clients is essential to their in-person experience.
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Read ArticlePay Attention: Managing Customer Preferences
Your spa management software or salon CRM software can help you manage customer preferences and create more meaningful marketing campaigns.
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Read ArticleProtect Your Business: Controlling Employee Access to Client Data
Data security is a huge concern for the spa and salon industries, which tend to have high turnover. Learn how to protect your data and restrict employee access to your client information.
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Read ArticleMembership Programs Anchor Your Customers
This article has some great membership program tips for spas and salons.
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Read ArticleHow to Get More from Existing Customers with Info You Have Already
Data is one of your most valuable assets as a local service business owner. Learn how to collect, report on, and analyze your business's data so you can make positive improvements to your operations.
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