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Where SMB owners go to gain insights into some of the newest, easy-to-use tools available to help them run and grow their business.

  • Automated Marketing Solutions: A Business Owner's Answer to Lack of Time

    Automated Marketing Solutions: A Business Owner's Answer to Lack of Time

    Email marketing is important to the success of local businesses. That's pretty unanimous. However most smbs don't have the time for it. Your answer to lack of time: automated marketing solutions.

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  • Social Media for Small Business Made Easy

    Social Media for Small Business Made Easy

    Many small business owners recognize that social media can play a huge role in drawing in new customers, but so few feel they have the time. Learn the easiest way to manage social media at your shop.

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  • Custom Mobile Apps: Your Small Businesses Easy Answer for Millennial Marketing

    Custom Mobile Apps: Your Small Businesses Easy Answer for Millennial Marketing

    Millennial marketing can be tricky for businesses of all sizes. Check out how custom mobile apps like Booker Customer App can be your answer for millennial marketing!

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  • Customer Satisfaction Surveys: How to Give Customers What They Want

    Customer Satisfaction Surveys: How to Give Customers What They Want

    Customer satisfaction surveys can help direct your local business development and discover what customers like and don't like about your services and products.

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  • The Booker Mobile App: Manage Your Small Business from Anywhere, Anytime

    The Booker Mobile App: Manage Your Small Business from Anywhere, Anytime

    Take payments, manage your appointment schedule, and review your customer records anywhere in your location with the new Booker Mobile App for iOS.

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  • How to Create Great Customizable Gift Certificates This Valentine's Day

    How to Create Great Customizable Gift Certificates This Valentine's Day

    Gift certificates are the bread and butter for local businesses during Valentine's Day. Grab these free gift certificate templates and make creating a stunning, customizable gift card quick and easy.

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  • Booker Launches Mobile App for Android

    Booker Launches Mobile App for Android

    We've developed a brand new Booker mobile app for Android devices that allows you to access your account and manage critical business functions anywhere, anytime.

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  • Updated Salon Intelligence Report Tracks Stylist Performance and Productivity

    Updated Salon Intelligence Report Tracks Stylist Performance and Productivity

    Learn more about Booker's updated Salon Intelligence Report, which helps salon owners gain insight into their sales, staff productivity, and client bookings.

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  • It's the Most Profitable Time of Year for Spas & Salons

    It's the Most Profitable Time of Year for Spas & Salons

    Booker's spa and salon merchants had a successful Black Friday, Small Business Saturday, and Cyber Monday 2014. Learn more about holiday sales in this article.

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  • The Four Busiest Gift Certificate Sales Days of the Year

    The Four Busiest Gift Certificate Sales Days of the Year

    Spa and salon sales trends from Black Friday, Small Business Saturday, and Cyber Monday 2013.

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  • Case Study: Organic Tans

    Case Study: Organic Tans

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  • Increase Bookings with the Booker Marketing Network

    Increase Bookings with the Booker Marketing Network

    Attract new customers to your local service business by offering online booking on Booker Marketing Network partner sites like Yelp, MapQuest, and PingUp.

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  • Retain Clients and Students with Series and Class Packs

    Retain Clients and Students with Series and Class Packs

    Discover the value of appointment series and class packs in driving customer retention and increased revenue.

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  • Run Your Business Better with Booker1:45

    Run Your Business Better with Booker

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  • Connect to Clients Using Email Marketing

    Connect to Clients Using Email Marketing

    Learn how to use email marketing to stay connected with your local small business customers.

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  • Communicate Your Policies and Protect Your Revenue

    Communicate Your Policies and Protect Your Revenue

    Make sure you protect your salon or spa's revenue by clearly stating and enforcing your no-show, late cancellation, and return policies

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  • Catering to Customer Convenience: The More Payment Options, the Better

    Catering to Customer Convenience: The More Payment Options, the Better

    Providing flexible payment options for your spa and salon clients is essential to their in-person experience.

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  • Pay Attention: Managing Customer Preferences

    Pay Attention: Managing Customer Preferences

    Your spa management software or salon CRM software can help you manage customer preferences and create more meaningful marketing campaigns.

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  • Protect Your Business: Controlling Employee Access to Client Data

    Protect Your Business: Controlling Employee Access to Client Data

    Data security is a huge concern for the spa and salon industries, which tend to have high turnover. Learn how to protect your data and restrict employee access to your client information.

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  • Membership Programs Anchor Your Customers

    Membership Programs Anchor Your Customers

    This article has some great membership program tips for spas and salons.

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