If there was ever a shopping holiday for local business owners, it would obviously be Small Business Saturday. It all started in 2010, through American Express, and draws upon the movement of “Shop Small,” which encourages customers to shop at small businesses the Saturday of Thanksgiving weekend.
The “Small Business Saturday Consumer Insights Survey,” a report from the National Federation of Independent Business (NFIB) and American Express, revealed that, “88 million consumers “shopped small” on Small Business Saturday, up 14.9 percent from just a year ago.” According to the survey, “more than two-thirds of the U.S. population were aware of Small Business Saturday (67%). Additionally, of the U.S. consumers who were aware of Small Business Saturday, a reported $14.3 billion was spent with independent retailers and restaurants on the day – an increase of 2.1 percent from $14 billion in 2013.” These are powerful statistics, and small businesses of all kinds should consider taking part. As any small business owner can understand, attaining more attention than normal for your business is not easily done, but always worthwhile.
Small Business Saturday is an important shopping holiday to plan for, and a lot of the work is already done for you - especially on the social media front. A Forbes article from 2014’s holiday season stated that, “More than 126,000 tweets were sent in support of the initiative, many using the hashtags #SmallBizSat and #ShopSmall, a 10% increase from the previous year. Facebook also helped raise awareness of the day, with more than 3.3 million Facebook users having “liked” the Small Business Saturday “Shop Small” official Facebook page.” American Express has a specific web page for businesses that want to get involved.
Small Business Saturday gives local businesses the opportunity get a little extra love from their customers during the holiday season. Sure, Black Friday and Cyber Monday are excellent money makers, but this particular shopping holiday was created just for you!
Check out our Small Business Saturday Checklist to get your ready for the big day!